PROGRAMMA E VIDEO ON DEMAND

Rivedi gli interventi e scarica le presentazioni di Conferenza, Vision Arena e Workshop.
Ricordati che per farlo devi essere loggato con le credenziali che hai scelto in fase di iscrizione.

09:30

Apertura Lavori

09:35

Decodificare il cambiamento

Carlo Noseda
Presidente IAB Italia
09:50

Olivetti: dove è cominciato il futuro

Paolo Colombo
Professore Ordinario di Storia delle Istituzioni Politiche Università Cattolica
10:15

INNOVAZIONE
La formula dell’innovazione - Il futuro tra aspettative e realtà

Cristina Pozzi
CEO e Co-Founder Edulia
Alfio Quarteroni
Professore di Analisi Numerica e Direttore del MOX al Politecnico di Milano
Massimo Temporelli
Divulgatore scientifico
10:35

SCIENZA
Scienza e tecnologia: ricostruire Il Passato e Disegnare il futuro

Ferruccio de Bortoli
Giornalista e Presidente Advisory Board IAB Italia
Giuseppe Remuzzi
Direttore dell'Istituto di Ricerche Farmacologiche Mario Negri IRCCS
Marco Simoni
Economista Università Luiss
10:55

COMPETENZE
Quali competenze per la nuova leadership digitale

Cristina Calabrese
Amministratore Delegato Key2people
Roberta Cocco
Esperta di Trasformazione digitale
Marco Girelli
CEO Omnicom Media Group Italy
11:15

DISUGUAGLIANZE
Come unire un mondo diviso

Cristina Casadei
Giornalista Il Sole 24 Ore
Stefano Scarpetta
Direttore per l'Occupazione, il Lavoro e gli Affari Sociali dell'OCSE
11:30

SOSTENIBILITA'
La sostenibile leggerezza dell’innovazione

Elena Lavezzi
Chief Strategy Officer Kuda
Giuseppe Stigliano
Global CEO Spring Studios
Paolo Taticchi
Professore di Strategia e Sostenibilità Aziendale UCL School of Management
11:50

TECNOLOGIA
Come rendere democratica la tecnologia

Massimo Banzi
Co founder Arduino
Sara Buluggiu
VP Global Publisher development MGID
12:05

INTELLIGENZA ARTIFICIALE
Artificiale. Ma anche intelligente? L’AI tra etica e tecnologia

Licia Garotti
Partner Studio Legale Gattai, Minoli, Partners
Michela Milano
Direttrice Institute for Human-Centered Artificial Intelligence Univ Bologna
Antonio Zoccoli
Presidente dell’Istituto Nazionale di Fisica Nucleare
12:25

TRASFORMAZIONE DIGITALE
La geografia della trasformazione digitale

Gabriele Benedetto
Amministratore delegato Telepass
Mirja Cartia d’Asero
Amministratrice Delegata Il Sole 24 Ore
Gianmario Verona
Presidente Fondazione Human Technopole
12:50

VITA
Orchestrare Il Futuro Restando Umani

Andrea Pezzi
Founder & CEO MINT
Beatrice Venezi
Direttore d’orchestra
13:05

Niente Paura!

Giuseppe Stigliano
Global CEO Spring Studios

Presenta Guglielmo Scilla

10:15

Apertura Lavori

Daniela Cerrato
Direttore Marketing, Mondadori Media
Guglielmo Scilla
Imprenditore Digital Creator
10:20

GenZ: Chi sono? Facts, Figures, Style

Valentina Meli
Client Manager, Innovation/GenHub Lead, I&D Expert - Kantar
10:35

Come intercettare le nuove generazioni: Centri Media a confronto

Luca De Blasio
Strategy Director - Dentsu
Ludovica Federighi
Head of Fuse / Head of Content and Entertainment Omnicom Media Group
Andrea Marcolin
Head of Digital - Media Italia
Giorgia Nessi
Managing Director - Motion Content Group / Head of Digital Investment - GroupM
_Moderatori
Alberto Maestri
Equity Partner, Content & Brand Consulting - GreatPixel
11:05

Brand e Creator: i nuovi alleati della comunicazione

Beatrice Gherardini
Make Up Artist & Digital Content Creator
Federico La Pietra
Head of Marketing- Scalapay
Ludovica Ragazzo
Creator Digitale e Fashion Consultant
Giulia Santoloci
Digital Advocate - Benefit Cosmetics
_Moderatori
Guglielmo Scilla
Imprenditore Digital Creator
11:30

La Diversity: nessun compromesso – gli errori da non fare quando si comunica

Daniela Cerrato
Direttore Marketing, Mondadori Media
Francesca Vecchioni
Presidente di Fondazione Diversity
_Moderatori
Guglielmo Scilla
Imprenditore Digital Creator
11:45

Comunicare l’inclusività

Giorgia Colella
Creator Digitale
Benedetta De Luca
Gender & Inclusion Editor - The Wom
Abbia Maswi
Afro-Italian Makeup Artist & Creator
Paola Torrente
Curvy Model
_Moderatori
Lorenzo Ferrari
CEO & Founder @smarTalks
12:15

The Places to be: la GenZ sui nuovi media

Nicoletta Besio
Sales Director - Twitch Italia
Giuliano Cini
Brand Partnerships Director Italy & Greece - TikTok
Livia Iacolare
Strategic Partner Manager, EMEA Creator Partnerships - Meta
_Moderatori
Alberto Maestri
Equity Partner, Content & Brand Consulting - GreatPixel
12:40

Chiusura Lavori

Daniela Cerrato
Direttore Marketing, Mondadori Media
Guglielmo Scilla
Imprenditore Digital Creator

WORKSHOP: 15 NOVEMBRE, ORE 15:00 – 17:45

Orario
Sala
Titolo
Relatore
15:00
15:30
VISION ARENA
Daniela Cerrato
Direttore Marketing, Mondadori Media
Giorgia Colella
Creator Digitale
Benedetta De Luca
Gender & Inclusion Editor, The Wom
Emanuela Frascà
Marketing Manager, The Wom
Beatrice Gherardini
Make Up Artist & Digital Content Creator
Abbia Maswi
Afro-Italian Makeup Artist & Creator
Ludovica Ragazzo
Creator Digitale e Fashion Consultant
Paola Torrente
Curvy Model
15:45
16:15
VISION ARENA
Diego De Lorenzis
CEO, Uasabi
16:30
17:00
VISION ARENA
Alessandro La Rosa
Founder & CEO, CreationDose
17:15
17:45
VISION ARENA
Marco Mazza
Head of Sales, KPI6
Carmine Tauriello
Head of Client Success & Content Creator, KPI6
Eleonora Villa
Product Specialist, KPI6

WORKSHOP: 15 NOVEMBRE, ORE 15:00 – 17:45
Oltre 60 appuntamenti con le aziende protagoniste del marketing digitale.

Orario
Sala
Titolo
Relatore
15:00
15:30
AMBER 1
Federico Gavazzi
Global Media Shared Services Manager, EssilorLuxottica
Elisa Lupo
Managing Director Italia, Spagna e Portogallo, IAS
Cecilia Vanoletti
Senior Manager, Customer Success, IAS
Giuseppe Vigorito
Sales Director, IAS
15:00
15:30
AMBER 5
Claudio Bergamini
Softlines & Brand Director, ShopFully
Massimiliano Ricci
Trade Marketing Manager Retail, Ferrarelle
15:00
15:30
AMBER 8
Antonella La Carpia
VP Global Marketing, Teads
Guido Surci
Chief Sports & Intelligence Officer, Havas Media Group
15:00
15:30
AMBER 6
Greta Bezzini
Enterprise Account Manager, Beeswax
Gaetano Polignano
Managing Director, Tangoo
15:00
15:30
AMBER 2
Massimo Crotti
Direttore, iOL Advertising
Domenico Pascuzzi
Marketing Director Publishing, Italiaonline
15:00
15:30
AMBER 4
Francesco Compiani
Product Manager ix, Doxee
Federico Luperi
Direttore Innovazione e Nuovi Media, Adnkronos
15:00
15:30
AMBER 7
Tomaso Uliana
Head of Video, Italy, Outbrain
15:00
15:30
VISION ARENA
Daniela Cerrato
Direttore Marketing, Mondadori Media
Giorgia Colella
Creator Digitale
Benedetta De Luca
Gender & Inclusion Editor, The Wom
Emanuela Frascà
Marketing Manager, The Wom
Beatrice Gherardini
Make Up Artist & Digital Content Creator
Abbia Maswi
Afro-Italian Makeup Artist & Creator
Ludovica Ragazzo
Creator Digitale e Fashion Consultant
Paola Torrente
Curvy Model
15:00
15:30
AMBER 3
Marco Iori
Project Manager, Lovemark
Helena Longo
Social Media Specialist, Lovemark
15:00
15:30
BROWN 1
Catarina Sismeiro
Managing Director Annalect
15:45
16:15
AMBER 1
Stefano Masiero
CEO & Founder, E-Business Consulting
15:45
16:15
AMBER 4
Cristian Coccia
Regional Vice President, Southern Europe & MENA, PubMatic
15:45
16:15
AMBER 6
Maria Elena Bergamini
Digital Marketing Manager, Eucerin
Walter Ferrari
Product Executive Manager, AdKaora
Paolo Ingrosso
Sales Director, AdKaora
Edoardo Rettori
Sales Account Manager, AdKaora
15:45
16:15
VISION ARENA
Diego De Lorenzis
CEO, Uasabi
15:45
16:15
AMBER 2
Elisa Agnetti
Head of Data Strategy, Reporting & Analytics, GEDI Digital
Bastien Faletto
Senior Director of Sales SEMEA at 1 plusX, a Triplelift company
Domenico Pascuzzi
Marketing Director Publishing, Italiaonline
15:45
16:15
AMBER 7
Alessandro Caracciolo
Digital Sales Director, Hearst Italia
Simona Zanette
CEO Hearst Digital SA
15:45
16:15
AMBER 3
Gianluca Bogialli
Head of Digital Marketing & Analytics, YOUTHQUAKE
Silvio Garavoglia
Head of Sales & Marketing Business, Mediaset
Simonluca Pastore
Business Development Manager, HUAWEI
Nino Ragosta
CEO & Founder, Fantacalcio
Alessandro Schintu
Mobile Services Director, HUAWEI
15:45
16:15
AMBER 8
Andrea Folcio
Co-Founder, The Newco
Matteo Giarrizzo
Head of Media & Digital Italy & Greece, Henkel
Franco Milazzo
CEO & Co-Founder, The Newco
Michele Petrillo
Head of Digital Advertising Sales , Sky Italia
15:45
16:15
AMBER 5
Alfonso Mariniello
Market Director Italy , Xandr
Samuele Serci
Sr Client Director, Microsoft
16:30
17:00
AMBER 1
Debra Fleenor
Head of US Market - President, Adapex
16:30
17:00
AMBER 4
Enrico Moracchiato
Head of Digital Marketing Systems, Pirelli
Elena Saibene
Head of Operations, Pro Web Consulting
Simone Serafini
SEO Manager, Pro Web Consulting
16:30
17:00
AMBER 6
Francesco Lietti
Online Innovation & Consumer Data Director, Sisal Group
Chiara Marchegiano
Online Marketing Director, Sisal Group
Paolo Mardegan
CCO & Founder, Fido
16:30
17:00
VISION ARENA
Alessandro La Rosa
Founder & CEO, CreationDose
16:30
17:00
AMBER 8
Giulia Campa
Programmatic Lead at Blis
Livio Martucci
Strategic Analytics Director at IRI
Pietro Ronchetti
Country Manager, Italy, Blis
16:30
17:00
AMBER 2
Mariano De Luca
Seller Lead IT, SP e MENA, Magnite
Barbara Giannini
Commercial Lead (CTV / OTT), Rakuten Advertising
Davide Tremolada
CTO, OMG
16:30
17:00
AMBER 5
Livia Giacomini
Publisher Business Development Director, Adform
16:30
17:00
BROWN 1
Alfonso Boccia
Strategy and Consulting Comms & Media Industry Managing Director, Accenture
Simone Chizzali
Founder & CEO, Adasta
Stefano Fioravanzo
Advertising, Security, Partnership & New Business Officer, WINDTRE
Riccardo Grannonio
Marketing Transformation Director, Accenture
16:30
17:00
AMBER 3

DoubleVerify | Trendspotting 2023

The Future of Advertising

Valentina Giolo
Business Director, DoubleVerify
16:30
17:00
AMBER 7
Francesco Chiarini
International Sales Manager, OneFootball
Christina Lundari
Country Manager for Italy, OneFootball
Irene Macaione
Digital Projects Specialist, Universal Pictures
17:15
17:45
AMBER 5
Paolo Caldara
Head of Programmatic; Evolution Group
Gianluca Pezzi
Editor in Chief di Quotidiano Motori
Valeria Radaelli
Senior Publisher Manager, Evolution Group
17:15
17:45
AMBER 2
Marco Biazetti
Marketing & Communication Manager, JORDAN TOURISM BOARD
Giuseppe Macchia
Founder, WINDHUB
Oriana Parrella
International Sales Director, Mediakeys
Sara Rivellese
Digital Marketing Manager, CARMILA
17:15
17:45
VISION ARENA
Marco Mazza
Head of Sales, KPI6
Carmine Tauriello
Head of Client Success & Content Creator, KPI6
Eleonora Villa
Product Specialist, KPI6
17:15
17:45
AMBER 4
Marco De Patre
Publisher Development Director, LiveRamp Italia
Leone Fossati
Head of Sales, LiveRamp Italia
Mattia Giacinti
Head of media placement & commercial services, Carrefour Italia
Domenico Pascuzzi
Marketing Director Publishing, Italiaonline
17:15
18:15
BROWN 1
Benedetta Liberatore
Direttrice della Direzione Servizi digitali dell’Autorità per le Garanzie nelle Comunicazioni
Guido Scorza
Componente del Collegio dell’Autorità Garante per la Protezione dei Dati Personali
Roberto Viola
Direttore Generale del Directorate General for Communications Networks, Content and Technology della Commissione Europea
_Moderatori
Lapo Curini Galletti
Data Protection Officer di IAB Italia
Giulia Sala
Senior Associate, Studio legale DGRS
17:15
17:45
AMBER 3
Federica Masolin
Giornalista Sky Sport
Michele Petrillo
Head of Digital Advertising Sales , Sky Italia
Omar Schillaci
Vicedirettore SkyTg24

Presenta Monica Peruzzi

09:30

Apertura lavori

Monica Peruzzi
Giornalista SKY TG 24
09:35

Introduzione di

Sergio Amati
General Manager - IAB Italia
Carlo Noseda
Presidente IAB Italia
09:45

Augmented News - il futuro dell'informazione con SkyTg24

09:50

I numeri e le dinamiche del mercato Internet advertising in Italia

Denise Ronconi
Direttrice Osservatorio Internet Media del Politecnico di Milano
10:00

Which ad platforms do people prefer?

Jane Ostler
EVP Global Thought Leadership Kantar Insights
10:10

Le misurazioni dei Media: nuovi attori, nuovi mezzi, nuove regole

Fabrizio Angelini
CEO Sensemakers
10:20

Intervento a cura di Accenture Song & CMO Community “L’alfabeto del nuovo marketing”

Paolo Bonifati
Head of Marketing Enel Energia
Alessandro Diana
Responsabile per Italia, Europa Centrale e Grecia Accenture Song
Giancarla Pancione
Marketing & Fundraising Director Save the Children
Gianluca Pastore
Global Chief Marketing e Communications Officer MSC
Vincenzo Riili
Senior Marketing Director Google
10:40

The VIP interview: Brand building @ 2023

Taide Guajardo
Brand Senior Vice President Europe Procter & Gamble
Constantine Kamaras
Co-founder & Chairman Emeritus IAB Europe
11:00

Measuring success: helping brands achieve their business goals – With Amazon Ads & PHD

Marina Guida
Head of CPG, Pharma, Fashion & Luxury Amazon Ads Italy
Paola Patrini
Strategy & Insights Director PHD Italy
11:15

Augmented News - il futuro dell'informazione con SkyTg24

11:20

Human to Machine to Human

Antonio Montesano
Head Of Digital OMD Italy
11:35

Advertising in emerging culture: Forget what you think you know

Nicoletta Besio
Sales Director - Twitch Italia
Paul Nesbitt
Director of International Insights and Measurement Twitch
11:50

The ideal Roadmap to Metaverse

Bertrand Levy
VP Global Partnerships The Sandbox
Lorenzo Montagna
Founder seconda-stella srl
Katie Witkin
Chief Marketing Officer of Everyrealm
12:10

Hacking Gen Z

Aurora Cavallo
Creator Giallozafferano e co-founder Zenzero
Giulio Pasqui
CEO e Co-founder Webboh.it
Andrea Santagata
Direttore Generale Mondadori Media
12:25

AC Milan: More Than One Football Club

Patrick Fischer
Chief Business Officer OneFootball
Casper Stylsvig
Chief Revenue Officer AC Milan
12:40

From Pong to the Metaverse

Nolan Bushnell
Inventor & Entrepreneur, Co-Founder Atari
Frank Matano
Attore e Comico
13:05

Chiusura lavori

16 NOVEMBRE, ORE 10:00 – 13:00
La mattinata del 16 novembre la Vision Arena ospiterà il Future Lab, dove verranno forniti gli strumenti per affrontare il futuro: formazione, innovazione sul territorio e metaverso saranno solo alcuni dei temi trattati. Preparati a decodificare il cambiamento del futuro insieme a noi

Orario
Sala
Titolo
Relatore
10:00
11:30
VISION ARENA
Bertrand Levy
VP Global Partnerships The Sandbox
Lorenzo Montagna
Founder seconda-stella srl
Katie Witkin
Chief Marketing Officer of Everyrealm
11:45
12:45
VISION ARENA
Sergio Amati
General Manager - IAB Italia
Giorgio Gramegna
Web3 Consultant
Ivan Ortenzi
Chief Innovation Evangelist - BIP Group
Fabrizio Savorani
Senior Advisor- IAB Italia
Davide Strozzi
CEO - Campus Party Italia

WORKSHOP: 16 NOVEMBRE, ORE 15:00 – 17:45

Orario
Sala
Titolo
Relatore
15:00
15:30
VISION ARENA
Filippo Trocca
Chief Innovation Data Officer, Datrix
15:45
16:15
VISION ARENA
Desirée Bison
Marketing Manager, Advice Group

WORKSHOP: 16 NOVEMBRE, ORE 15:00 – 17:45
Oltre 60 appuntamenti con le aziende protagoniste del marketing digitale.

Orario
Sala
Titolo
Relatore
15:00
15:30
AMBER 2
Sergio Caucino
South-West EMEA Strategic IT&Tech Business Partner at GroupM
Rodolfo Rotta Gentile
Marketing and R&D Director, Media Consultants
15:00
15:30
VISION ARENA
Filippo Trocca
Chief Innovation Data Officer, Datrix
15:00
15:30
AMBER 1
Michele Pagani
CEO, Flatmates Agency
15:00
15:30
AMBER 6
Aurélie Brunet de Courssou
Group Head Strategic Planning, RTL AdConnect
Davide Pattano
South BU Director, RTL AdConnect
15:00
15:30
AMBER 4
Andrea Corneo
Data Scientist, Eni
Chiara Torti
Referente Centro d'eccellenza Product and Experience Design, Eni
15:00
15:30
AMBER 3
Thierry Bignamini
Head of client services, Weborama
15:00
15:30
AMBER 8
Greta Antonini
Chief Marketing & Communication Officer, Opyn
Maurizio Diana
Chief Product Officer, Opyn
15:00
15:30
BROWN 1
Beatriz Perez
Head of Sales Italy and Spain, Samsung Ads
15:00
15:30
AMBER 5
Aldo Agostinelli
Chief Sales Marketing Officer, Telepass
Simone Freddi
Director, Engage/Programmatic Italia
Claudio Vaccarella
CEO, Connected-Stories
15:00
15:30
AMBER 7
Emanuele Giraldi
Managing Director, Hearts & Science
15:45
16:15
AMBER 4
Arianna Castoldi
Country Manager Italy, Vidoomy
Antonella D'Apolito
Head of Sales Italy, Vidoomy
Jacopo Maraffino
Digital Leader, dentsu
15:45
16:15
AMBER 5
Gabrio Tonarelli
Sales Manager, Commanders Act
15:45
16:15
AMBER 6
Boris Barboni
Chief Marketing and Product Officer for Pomellato (Kering)
Tobias Christoph Collée
VP Global NIVEA Brand (Beiersdorf)
Elisabetta Grabar
Employer Branding, Internal Communication, Learning and Development and Diversity, Equity and Inclusion for Buccellati (Richemont)
Anouk Jans
Creative Director, Spring Studios Milan
15:45
16:15
AMBER 2
Andrea Ausili
Data & Innovation Manager, GS1 Italy
Sara Manazza
Communication Manager, GS1 Italy
15:45
17:00
AMBER 7
Michele Casali
Marketing & Data Director, IGPDecaux S.p.A.
Emanuela Cirillo
Product Director, Clear Channel Italia
Alfredo Ricca
Managing Director, Urban Vision
Cesare Salvini
Chief Marketing e Media Officer, Grandi Stazioni Retail Spa
Andrea Veardo
Head of Marketing and Media, Class Pubblicità
_Moderatori
Zaverio Bettonagli
Membership and Services Development, IAB Italia
15:45
16:15
VISION ARENA
Desirée Bison
Marketing Manager, Advice Group
15:45
16:15
AMBER 3
Valerio Bassan
Digital Strategist
Riccardo Matera
CEO, Mailsenpai
Cesare Romano
Country Manager Italy, Passendo
15:45
16:15
AMBER 8
Pierluigi Amitrano
Senior Digital Marketing Consultant, Jakala
Matteo Caradonna
Digital & eCommerce Manager, Telepass
Giorgio Sacconi
Managing Director, Jakala
Diego Tha
Head of Small Medium Business & Corporate Digital Channels, Telepass
15:45
16:15
BROWN 1
Nicoletta Besio
Sales Director - Twitch Italia
15:45
16:15
AMBER 1
Cristina Colombo
Client Impact Director, Kantar Insights Division
Cristina Marengon
Ricercatrice, Osservatori Digital Content e Startup Intelligence School of Management del Politecnico di Milano
Massimo Pattano
Marketing Manager, 4W MarketPlace
Simona Perolari
Members Relationship Manager, IAB Italia
Simona Zanette
CEO Hearst Digital SA
16:30
17:00
AMBER 3
Daniele Angiolelli
Head of Business, Netsons
Aurelio Forese
Head of Cloud , Netsons
16:30
17:00
AMBER 4
Grazia Gravagna
Data & Audio Development Lead, Cairo RCS
Davide Panza
CMO, MDE – Audio Strategy
Cristina Pianura
Managing Director, Audioboost
Alessio Pomaro
Head of SEO & Voice Technology, site By site
16:30
17:00
BROWN 1
Umberto Poschi
Head of Data, Measurement and Business Insights, Google
16:30
17:00
AMBER 2
Paola Cantella
Creative Director, Cosmic
Sarah Pelosi
Operations Director, Cosmic
Alice Radi
Marketing & Campaign Manager, Cosmic

Top Speaker

Antonio Zoccoli

Antonio Zoccoli

Presidente dell’Istituto Nazionale di Fisica Nucleare

Conferenza 15/11, ore 9.30

15/11

Nolan Bushnell

Nolan Bushnell

Inventor & Entrepreneur, Co-Founder Atari

Conferenza 16/11, ore 9.30

16/11

Taide Guajardo

Taide Guajardo

Brand Senior Vice President Europe Procter & Gamble

Conferenza 16/11, ore 9.30

16/11

Katie Witkin

Katie Witkin

Chief Marketing Officer of Everyrealm

Conferenza 16/11, ore 9.30

16/11

Carbon Neutral Event

IAB Italia si impegna per rendere il suo più grande evento Carbon Neutral, con l'obiettivo di minimizzare le emissioni di CO2