Adriano Accardo is the Managing Director for GBS (Global Business Solutions) Southern Europe at TikTok, providing the overall leadership and overseeing the entire ad sales effort for TikTok in Italy, Spain and Portugal. Before joining TikTok Adriano spent more than 13 years at Google in various sales management roles, where he gained relevant experience in building and managing teams internationally. Adriano graduated in Economics and obtained an Executive MBA in Business Administration from Oxford University. In his free time he loves spending time with his nephews/nieces, travelling and learning new things.

Aldo Agostinelli è Chief Digital Officer in Sky Italia. In questo ruolo, è responsabile della pianificazione, implementazione e supervisione delle attività digitali di marketing, comunicazione e vendite relative a Sky Italia. Prima di iniziare la sua collaborazione con Sky nel marzo del 2013, Agostinelli ha lavorato in HP USA a San Francisco come Digital Marketing Executive, incaricato nella definizione, implementazione e supervisione delle attività di marketing e comunicazione inerenti alla piattaforma di eCommerce del servizio “Snapfish by HP” per il Nord America. La significativa esperienza maturata nel campo dell’eCommerce e del mondo del digitale deriva altresì dai precedenti incarichi avuti nei servizi interattivi di aziende come H3G, TIM ed Ericsson dove ha ricoperto i ruoli di Responsabile Interactive Services e di Brand Manager. Attualmente Aldo Agostinelli è board member dello IAB Italia ricoprendo anche l’incarico di CFO, è invitato a tenere speech nazionali e internazionali ed è stato anche professore associato di marketing strategico all’università USF di San Francisco.

Federico Capeci è CEO della divisione Insights per Italia, Grecia e Israele di Kantar, network di ricerche di mercato leader nel mondo, ed è tra i più noti e apprezzati ricercatori in Italia sui nuovi trend sociali e sulle tematiche digitali.

Research Manager in Coca-Cola Italia prima, poi AD di OTO Research (Gruppo Fullsix), ha fondato nel 2008 Duepuntozero Research (Gruppo DOXA) la prima social media research agency italiana. Frequent speaker in importanti convegni nazionali e internazionali sui temi legati alla comunicazione, al marketing digitale e ai nuovi trend, insegna Ricerche di mercato all’Università Cattolica di Milano.

È appena uscito il suo terzo libro, “Generazioni – Chi siamo, cosa vogliamo, come possiamo dialogare”, con uno spaccato sui diversi approcci generazionali, tra scontri e possibili sinergie. Sempre per Franco Angeli, ha già pubblicato “#Generazione2.0” sui Millennials italiani e “Post Millennial Marketing”, quest’ultimo tradotto anche in lingua inglese.

As Chief Solutions Officer, Gianluca leads the development of dunnhumby strategy, brand, products & services and go-to-market approach. Prior to dunnhumby, Gianluca was COO at Reward, the leading card linked offer network in the UK, and developer of RBS MyReward loyalty program. His chief responsibility was to scale the business in revenues, products, customers, capabilities and partners, achieving a 300% growth in four years.

Experience

Before Reward, Gianluca was VP International at PubMatic, the leading sell side platform, with overall responsibility of building and growing their international business, setting up the UK, Germany, France and Australia/APAC offices.

Before PubMatic, he was New Media VP for Truvo, a conglomerate of European Yellow Pages, where the innovation he led grew online revenues to 50% of group revenues in two years. Prior to joining Truvo, Gianluca was VP Operation Strategy for Europe at Yahoo!, where he contributed significantly to the optimisation and rationalisation of several products, services, divisions and properties throughout Europe and North America.

Qualifications

Gianluca has a degree in statistics and finance from the University of Milan, and started his career at Citicorp/Salomon Brothers in the fixed income quantitative research and quasi-arbitrage group. Gianluca is also a mentor at Techstars Barclays Accelerator, and has been included in Tech Tour’s 2017 list of ‘Boldest CEOs and thought leaders in European Technology’, and in DataIQ Top Data Influencer in 2018.

Sposata con tre figli, laureata in Lingue e Letterature Straniere presso l’Università Statale di Milano, ha completato la sua formazione con un Master in Marketing, Comunicazione e Relazioni Pubbliche presso ISFOR e seguendo numerosi corsi e aggiornamenti nell’ambito del Marketing e della Comunicazione d’Impresa, in Italia e negli Stati Uniti.

Una lunga carriera in Microsoft in vari ruoli fino a essere Direttore Marketing Centrale. Dal 2014 è Direttore Piani di Sviluppo Nazionale per Western Europe, promuovendo progetti di innovazione per lo sviluppo e la messa in atto dell’Agenda Digitale con i Governi e le Istituzioni nelle 12 Nazioni dell’area, dal Portogallo alla Finlandia. Dal 2004, con [email protected], si occupa di progetti per colmare il divario di genere attraverso l’ICT in stretta collaborazione con organizzazioni internazionali Pubbliche e Private tra cui United Nation Women, UNESCO, ITU, UNRIC. Ha dato vita nel 2013 a un progetto dedicato alla formazione tecnico-scientifica delle ragazze, Nuvola Rosa, che a sua volta ha ispirato nel 2016 #MakeWhatsNext, iniziativa adottata da 27 nazioni europee, raggiungendo oltre 10.000 ragazze. Dal febbraio 2006 è Professore Incaricato del corso di “Brand Management e Comunicazione” presso la Laurea Specialistica in Marketing della Università LIUC di Castellanza (VA). Nel 2010 è stata insignita dell’onorificenza di Commendatore dell’Ordine al Merito della Repubblica Italiana dal Presidente della Repubblica Giorgio Napolitano. Nel 2016 entra a far parte della Giunta Sala in qualità di Assessore alla Trasformazione digitale e Servizi civici.

Augustin Decré is in charge of Index Exchange’s activities for Southern Europe since he joined the company in 2019 as Regional Managing Director. Leading a 12 people team, he’s supervising both relationships with publishers or agencies and advertisers.
Prior to Index Exchange, Augustin worked in the industry for several years, most recently as the CEO of Nugg.ad (Zalando Marketing Solutions) and as Managing Director, Southern Europe for Outbrain. Since February 2020 Augustin is also a member of the board of IAB France and leading the “Cookieless” task force

Bertrand Gié joined Groupe Figaro in 2006 to head up the development of its digital strategy.

Under his tenure, the group has undergone radical structural transformation with the introduction of new working methods, the development of numerous websites, and the implementation of a diversification strategy.

Groupe Figaro is currently the leader in France in terms of its digital audience, with 37 million unique visitors per month.

Digital activities now account for more than half the group’s revenues and three-quarters of its profits, thanks to the successful digital diversification of its media activities, data, classifieds, e-commerce, travel, and video.

Since 2018, Bertrand has run Groupe Figaro’s news centre, which comprises all the group’s information-related activities: the daily newspaper, the weekly Figaro Magazine, and the online platform lefigaro.fr. With more than 500 journalists, Le Figaro is the leading French national daily newspaper in terms of circulation, and lefigaro.fr is the number one information website in France with 24 million readers per month.

Before joining Le Figaro, Bertrand spent 10 years at RTL Group where he led various operations in marketing, creation and development of the Internet advertising agency, Interactive IP. He also oversaw the management of RTL Net, the interactive subsidiary of the group.

In France he chairs the Internet commission of OJD/ACPM, and is President of LE GESTE (https://www.geste.fr/), the country’s foremost digital content publishers association, which brings together more than 140 leading online professional publishers, across media, video, music, games, services, etc.

At a European level, Bertrand also chairs OPA Europe (https://www.opa-europe.org/). The Online Publishers Association Europe is the leading forum for the exchange of best practice in media innovation and digital transformation to its premium members, such as The New York Times Global, Le Monde, Der Spiegel, El Pais, The Telegraph, Corriere della Sera, Le Figaro, Grupo Espresso, El Mundo, and Ringier/Axel Springer.

Taide was born in Mexico City, Mexico. She has a bachelor of Marketing from the Instituto Tecnologico y de Estudios Superiores de Monterrey, Mexico, and a Masters in International Management from the American Graduate School of International Management in Arizona.

She joined Procter & Gamble Mexico in 1990 as in Brand Management for Crest and Camay. She was then transferred to Poland, where she laid the foundations of what the subsidiary is today. In 1995 went to Italy where she performed leadership roles in Laundry, and then Media. In 2010 she moved to the Geneva European HQ as the European Brand Operations Vicepresident.

Taide leads a team of over 200 marketers and partner agencies across 49 countries to deliver industry leading marketing solutions on Media, CRM, and Digital, for all of P&G’s brands, investing the European Advertising budgets for best return. Lately she has been leading the constructive disruption of how P&G operates using data and artificial intelligence to drive exponential growth.

Taide is a mother of 2 boys, Federico and Leonardo.

I’ve been passionate about the media business since the start of my career in the early 90s. Early stints included Lambrakis Press (93-96), as Head of Electronic Publishing (which pre-web meant...audiotext!) and the Paris-based World Association of Newspapers (96-2000), as Director of Management Services to members. The 2000s were an enterpreneurial decade for me, as shareholder and CEO of the Sport.gr network (a pioneering digital publisher, particularly in paid content and digital video) which was eventually sold to 24Media, Greece’s largest Digital group. Over the last decade, I have been sitting on the Boards of leading Greek companies, advising them on Strategy & Business Development as well as Corporate and Brand Communications.

As association work can be quite addictive, I continue to be active in trade bodies: founding IAB Greece in 2001 and co-founding IAB Europe in 2002 are things I’m fairly proud of - and delighted that both associations continue to produce great work for their members and the broader digital industry. Same thing goes for OPA Europe, where I have the privilege of working with a select group of premium content providers on best practices in digital publishing.

At nights, at times, I write.

Ingegnere Gestionale, attualmente Direttore dell’Osservatorio Internet Media del Politecnico di Milano. Da 10 anni impegnato nella ricerca in ambito digitale all’interno degli Osservatori Digital Innovation della School of Management del Politecnico, con particolare focus su Internet Advertising, online business model delle Media Company e comunicazione digitale.

Christina Lundari, laurea in Psicologia Sociale e Scienza delle comunicazioni, è impegnata da oltre 25 anni nel mondo della pubblicità e del marketing. Il suo percorso professionale è cominciato nel settore delle ricerche di mercato dove ha appreso il valore della consulenza basata sui numeri. In WPP ha messo a fuoco i fondamentali per una comunicazione pubblicitaria e un posizionamento di marca di successo. Ha poi accettato la sfida di operare in un settore più innovativo e dinamico entrando in Google, dove ha affinato la capacità di gestire persone di grande talento e di raggiungere ambiziosi obiettivi commerciali in un contesto in costante evoluzione e altamente competitivo. Approda nella divisione advertising di Microsoft nel 2014 in qualità di Country Manager, contribuendo con la propria divisione ad un’importante crescita del business. In seguito alla partnership siglata da Microsoft con AOL nel 2015 (oggi Verizon Media), Christina Lundari oggi è General Manager della filiale italiana di Verizon Media con la responsabilità di guidare lo sviluppo del business e la strategia di crescita dell’azienda.

Oliver has been a major leader in digital transformation for some of the top media companies in Germany and Europe. He founded vonwerschpartner Digital Strategies in April 2017. He has been working in senior management positions for more than 10 years, and aggregates more than 20 years of digital expertise. His knowledge covers all relevant parts of the digital value chain - product, tech, advertising, strategy. Amongst others, Oliver had senior management roles at Tomorrow Focus AG (Burda), arvato mobile (Bertelsmann), and Gruner + Jahr. He built up the mobile advertising business for Gruner + Jahr from 2008, leading it to German market leadership. Became CEO of Gruner + Jahr digital ad sales unit in 2010, and CEO of the digital products division in 2012. Before founding his own company, he was responsible for all strategic relationships of Gruner + Jahr Digital.

VONWERSCHPARTNER is a digital strategy consultancy with a strong focus on products and their monetization. We help media companies and organizations in solving complex strategic problems. Our main areas of activity, are data strategies, platform strategies, and concepts for successful monetization of content. VONWERSCHPARTNER represents IAB Tech Lab in Europe.

Chief Marketing Officer, grown in a tech world. Over 13 years of professional experience in marketing and PR of FMCG and tech consumer brands.

Daria joined Yandex.Go in 2011, when the service was just launched, and it’s development was handled by a small team. During this time, she went from a marketer of an experimental app to a Marketing Director of a group of companies that includes multinational ride-hailing services, foodtech business and the direction of driverless cars.

Massimo Sideri è editorialista del Corriere della Sera sui temi dell’Innovazione e dirige dal 2017 il mensile di cultura dell’innovazione del Corriere della Sera, Corriere Innovazione. Dal 2018 è docente al Master Scicomm (comunicazione della scienza) dell’Università di Trento, Facoltà di Sociologia, e dal 2019 è direttore scientifico della Rcs Academy Innovation. Ha pubblicato diversi saggi tra cui Banda Stretta (BUR), scritto con Francesco Caio, La Sindrome di Eustachio (Bompiani, cinquina premio Biella Letteratura e Industria) e Diritto all’Oblio, Dovere della Memoria (Bompiani) scritto con Umberto Ambrosoli. Al Corriere dal 2000, Sideri ha seguito i grandi crac finanziari e ha pubblicato inchieste sul mondo dei diritti Tv del calcio e dell’Auditel. E’ laureato cum laude in Economia alla Sapienza”. Ha frequentato il biennio di giornalismo Ifg Walter Tobagi, ora Master della Statale di Milano. Ha vinto i premi giornalistici MiFaccioImpresa e nel 2019 l'Assobiotec Media Award. Ha diretto per 5 anni il Festival dell'Innovazione Galileo di Padova. Dal 2020 è anche il direttore scientifico di IAB Forum Italy. Partecipa ai lavori di Aspen Institute Italia.