Fido | Digital innovation: how Sisal optimises customer acquisition with digital footprints and machine learning.

In the online gaming industry, offering an attractive welcome bonus during sign-up is a great way to boost customer acquisition and inspire visitors to start playing. But it can also invite trouble in the form of fraudulent and malicious online activity.

To combat the promo abuse issue, Sisal needed a way to effectively identify and validate new sign-ups on their platform.

Sisal were looking for an innovative solution to help them spot what appeared to be legitimate users, leveraging a reliable lead qualification and fraud scoring model with a very high degree of accuracy.

Come and join our workshop – on November 15th at 16.30 to understand how Fido helped Sisal to understand and evaluate each new customer sign-up using digital footprints and machine learning.