MAINAD_Human + Tech : The Secret Sauce to Conversion During a Pandemic
Chief Strategy Officer, MainAd
Country Manager Italy @ DQ&A.
In the first three quarters of 2020, we have seen the acceleration of trends that were already underway before the onset of this year’s health and economic crises. Which strategies shall advertisers apply to boost conversions? Is technology enough to provide advertisers with best-in-class solutions during a pandemic? How can we boost conversions in the fast changing `next normal`? Join our workshop to discover the right combination between human skills and programmatic advertising technology designed to increase online sales during the holiday season and beyond.