Workshop

  • IAB Forum
  • Workshop
  • MAINAD_Human + Tech : The Secret Sauce to Conversion During a Pandemic

MAINAD_Human + Tech : The Secret Sauce to Conversion During a Pandemic

Michele Marzan

Michele Marzan

Chief Strategy Officer, MainAd

Enzo Santagata

Enzo Santagata

Country Manager Italy @ DQ&A.

In the first three quarters of 2020, we have seen the acceleration of trends that were already underway before the onset of this year’s health and economic crises. Which strategies shall advertisers apply to boost conversions? Is technology enough to provide advertisers with best-in-class solutions during a pandemic? How can we boost conversions in the fast changing `next normal`? Join our workshop to discover the right combination between human skills and programmatic advertising technology designed to increase online sales during the holiday season and beyond.

12
novembre
2020
Ora inizio:
14:30
Ora fine:
15:00