OneFootball | All you need to know about the world’s biggest football media platform and how it can bring your brand closer to a new generation of fans
The Future of Advertising
No one gets fans closer to the beautiful game than OneFootball. Reaching over 100 million monthly active users worldwide, OneFootball gives modern football followers a unique way to engage with the game they love, offering free and pay-per-view live matches alongside highlights, while OneFootball’s network of over 130 clubs, leagues and federation partners provides instant access to all the news, updates and videos fans crave. With shareholders including 14 top-tier European clubs, OneFootball is deeply embedded in the football ecosystem, and this year launched the next step on its journey, teaming up with Serie A to make it the first major league to market with collectible digital video moments, transitioning fans from the Web 2.0 era to Web3.
In this workshop, Christina Lundari, OneFootball Country Manager for Italy, will explain how the company’s platform has enabled rights-holders and brands to engage with a brand new generation of digital-first football fans. With 75% of OneFootball's audience being between 13 and 35 years old, the team will explain how the platform's world-class playbook of advertising solutions can deliver results for any brief, from brand awareness to conversion, by offering advertisers a range of solutions tailored to every brands' needs in a highly emotional football environment.
International Sales Manager, OneFootball
Country Manager for Italy, OneFootball
Digital Projects Specialist, Universal Pictures