Workshop

#programmaticadv

LIVERAMP_Rebuilding Digital Marketing for a Cookieless World

Alexia Nakad

Alexia Nakad

Managing Director, European Expansion, LiveRamp.

Matteo Nisi

Matteo Nisi

Chief Data Officer, Dentsu Aegsis

Discover how marketers can continue to run marketing capabilities such as audience activation and retargeting, frequency capping and suppression, site personalization, media attribution and more use cases without third-party cookies.  

This session further aims to help marketers understand how to utilise first-party data for more effective reach, increased ROI and media efficiencies through people-based activation and measurement.

12
novembre
2020
Ora inizio:
10:00
Ora fine:
10:30