LIVERAMP_Rebuilding Digital Marketing for a Cookieless World
Managing Director, European Expansion, LiveRamp.
Chief Data Officer, Dentsu Aegsis
Discover how marketers can continue to run marketing capabilities such as audience activation and retargeting, frequency capping and suppression, site personalization, media attribution and more use cases without third-party cookies.
This session further aims to help marketers understand how to utilise first-party data for more effective reach, increased ROI and media efficiencies through people-based activation and measurement.