AMAZON ADS | Frugal Marketing: Make your marketing investments work harder with Amazon Ad Tech solutions

Brands around the globe are facing macroeconomic volatility. Marketers are asked to do more with less, and to demonstrate marketing’s contributions to business. Additionally, with a growing number of touchpoints in the fragmented customer journey, conducting effective planning, activation, and measurement is increasingly important. In this session Adrien Masson, Head of Ad Tech Sales Southern Europe Amazon Ads, will present how Amazon Ads’ Ad Tech solutions can help advertisers making their ads work harder.