Blis | Keep calm and find your missing audiences. Blis and IRI show you how.
Data Platforms & AI
With privacy changes and cookies phasing out, advertisers are already missing 30% of European audiences on mobile and 40% on desktop. In this session, Blis and IRI showcase how brands can reach their full audience with Blis Audience Explorer, a visual, interactive planning tool enabling marketers to easily find and build audiences and deliver precise targeting at scale, without reliance on personal data. Find out how Blis does this by layering accurate, consented location data alongside anonymised third-party data sets like IRI’s purchase data, as well as socioeconomic, lifestyle and more.
Speaker
Giulia Campa
Programmatic Lead at Blis
Livio Martucci
Strategic Analytics Director at IRI
Pietro Ronchetti
Country Manager, Italy, Blis
Carbon Neutral Event
IAB Italia si impegna per rendere il suo più grande evento Carbon Neutral, con l'obiettivo di minimizzare le emissioni di CO2
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