Programma

BLIS | McDonald’s success story: what do burgers, omnichannel and a mission to the moon have in common?

Data platforms

The importance of building a good omnichannel strategy is more crucial than ever for brands. In a fireside chat with Blis and OMD team, we’ll discuss the McDonald's success story of delivering a unique and unified audience through an omnichannel approach. Find out how using an integrated planning and buying platform like Blis to deliver omnichannel campaigns with a single audience, can help create a cohesive customer journey and deliver outstanding results.