LIVERAMP_Why retail media targeting and measurement is so compelling to advertisers and what you need to know to get started

Programmatic The Future of Advertising

Retail media advertising is the fastest-growing channel in digital ads investment - you have an interest in data partnerships too, but don’t know where to start? LiveRamp and the leading global retailer Carrefour will show you how to acquire extensive customer knowledge by linking offline and online data, how to address active consumers in a personalised way, how to measure the effectiveness of your ad spend and last, but not least, increase your ROI.

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