LIVERAMP | How to enable stronger ROAS and better consumer experiences - LiveRamp & Google partner on PAIR
Slot 1_15.45: How to enable stronger ROAS and better consumer experiences - LiveRamp & Google partner on PAIR
LiveRamp has integrated Google Display & Video 360's PAIR (Publisher Advertiser Identity Reconciliation) and launched its first brand campaigns. In this session Marco de Patre, Publisher Development Director Italy at LiveRamp, will talk about the integration in the Italian market and showcase how the solution enables publishers and marketers to securely reconcile their first-party data for marketing use cases.
Slot 2_ 16.00: Firesidechat: increase your performance, hit your objectivesIn this second session Travis Clinger, SVP, Activations and Addressability at LiveRamp and Luca Bistrattin, Programmatic Lead at Google talk about working globally with publishers and advertisers, powering campaigns that increase advertising performance and hit marketing objectives, while respecting users’ growing privacy expectations.