MOBKOI | Experience-Based Digital Advertising: Elevating Creativity and Context

Explore the resurgence of premium creativity and context in a world dominated by data-driven programmatic. While programmatic holds its merits, a transformative shift is underway, exposing the staggering truth: up to 21% of programmatic impressions are wasted on low-quality sites and inventory, as revealed by the ANA 2023 Programmatic Transparency Study.

Through compelling research and an examination of innovative mobile ad campaigns from premium brands, you'll uncover effective strategies to not only thrive amidst digital chaos but also to excel. Discover alternatives that steer clear of programmatic pitfalls and learn the art of crafting digital ad experiences tailored to people, not data points.