RAKUTEN ADVERTISING | How these first years of CTV planning shaped our video strategy
Which is the current status of CTV (AVOD and FAST), after these first years of media planning? Which are the challenges and the barriers for advertisers? We will discuss about this with one of our top client and his agency, to give the public all the recommendations for a successful media plan that includes advertising on CTV with all the plus of this channel (targeting options and contextual data, premium contents, brand safety, addressability and more).
Rocco de Filippis
Senior Director of Business Development, The Trade Desk
Commercial Lead, Rakuten Advertising
Chief Digital & Innovation Officer, OMD Italy