PROGRAMMA
Scopri l’agenda e gli speaker di Conferenza, Vision Arena e Workshop e cogli le opportunità di networking con gli Speed Date tra aziende e partecipanti
PRENOTA uno speed date
Accredito
Apertura Lavori
Speaker
![Monica Peruzzi](https://www.iabforum.it/media/p40JPpb4wRyGEpvZUHLcezymUukL5dVpo5jI2tbEIlEbq81AXT.jpg)
Monica Peruzzi
Giornalista SKY TG 24
Conversazione tra Carlo Noseda e Monica Peruzzi
Speaker
![Carlo Noseda](https://www.iabforum.it/media/XlvcrpiAtMNzc7UpiDK5wIKHZp1KlIijpUuNXn1DMJznyFWpar.jpg)
Carlo Noseda
Presidente IAB Italia
![Monica Peruzzi](https://www.iabforum.it/media/p40JPpb4wRyGEpvZUHLcezymUukL5dVpo5jI2tbEIlEbq81AXT.jpg)
Monica Peruzzi
Giornalista SKY TG 24
Il Mercato dell'Internet Advertising Italiano: Dimensioni e Dinamiche in Atto
Speaker
![Denise Ronconi](https://www.iabforum.it/media/y6AJl1gooyrtatDFBbERFeqrEkLr7vKC1ZNoE4cYb4sitKKRV7.jpg)
Denise Ronconi
Direttrice Osservatorio Internet Media del Politecnico di Milano
Prendiamoci il Tempo Per Pensare
Speaker
![Mario Calabresi](https://www.iabforum.it/media/24PN85dRS5pBW3pZhiZZVKBsSAe9NnIsGalB4yKFPYa9xRHTgw.jpg)
Mario Calabresi
Direttore e CEO Chora Media
Alpha (re)generation
Speaker
![Federico Capeci](https://www.iabforum.it/media/rck1P6IA7ZQT51LPS2G9alBKOFbxsyRcUkfu3bndoJIkcE8uoA.jpg)
Federico Capeci
CEO divisione Insights per Italia, Grecia, Belgio e Israele Kantar
Marketing Regeneration
Speaker
![Constantine Kamaras](https://www.iabforum.it/media/j8g9OqBv339SlZhzlrm5RhMaDo6in2KbO2cgIwNCLlrhed4oIu.jpg)
Constantine Kamaras
Co-founder & Chairman Emeritus IAB Europe
![Isabel Massey](https://www.iabforum.it/media/cpb36Q4y5ReySSGZJa7UJXiYRaiFTMX3QjlNOyioy6LjotNJkx.jpg)
Isabel Massey
Global Head of Media and Omnichannel Experience Diageo
"Generazioni e Rigenerazioni", Conversazione tra Carlo Noseda e Andrea Santagata
Speaker
![Carlo Noseda](https://www.iabforum.it/media/XlvcrpiAtMNzc7UpiDK5wIKHZp1KlIijpUuNXn1DMJznyFWpar.jpg)
Carlo Noseda
Presidente IAB Italia
![Andrea Santagata](https://www.iabforum.it/media/yQpMaJQEr1Z5QggNFludLP9Dr6D2sZfNygLZ91yVmDJz3th5qI.jpg)
Andrea Santagata
Amministratore delegato Mondadori Media
Linguaggio: la Grande Rigenerazione
Speaker
![Andrea Moccia](https://www.iabforum.it/media/QbwPzOHwpoL3gvqEB0JSiL1NNcerbZ60CGbIXBt0J2DD7IkOkN.jpg)
Andrea Moccia
Fondatore e Direttore Editoriale Geopop
The Marketing Playlist 2023
Speaker
Alberto Ricca
Laptop composer & Sound Artist
![Alessandro Diana](https://www.iabforum.it/media/jVtCVReMToj9IGKn14NAlMx4LnDYRgG6MxLIxJcYZ72XiLf226.jpg)
Alessandro Diana
Responsabile per Italia, Europa Centrale e Grecia Accenture Song
![Barbara Sala](https://www.iabforum.it/media/kEygPkmEuhLsI8TBDmdSo2AmyN5Ponbnngg21iWgNMkiLqrwOL.jpg)
Barbara Sala
Europe Strategic Communication Director Coca-Cola
![Marco Agosto](https://www.iabforum.it/media/POhH8HV4rYiJnMPZLMlW4sVRxNSzO0MiN2E3KV62yL8EhwXb95.jpg)
Marco Agosto
Responsabile Marketing & Business Strategy Banca Ifis
![Massimo Bullo](https://www.iabforum.it/media/goOgoNwAR5f3KMXbqAzKW4QPrnK6ck9nvyMyw2nt6OubNpHZQa.jpg)
Massimo Bullo
Brand and Communication Director Vodafone
Digitale, Dopo le Regole è Tempo di Competitività
Speaker
![Brando Benifei](https://www.iabforum.it/media/osaznxaKjqhQcAduiT1PjLtRiDY2ilqJeW7zE9HyuD6yqbuIQS.jpg)
Brando Benifei
Eurodeputato e Relatore del Regolamento sull'Intelligenza Artificiale
![Diego Ciulli](https://www.iabforum.it/media/kLC8XAn720Sz5WN8Hm9VYgjWD3gQNxrTHv9GBZF4H6iWiQQrgt.jpg)
Diego Ciulli
Head of Government Affairs and Public Policy Google Italia
![Giulia Sala](https://www.iabforum.it/media/DMcPQqOfzsMSGAUBtU8c4oXG2zlctrUp3nZNwrHZHSkw0NWsc5.jpg)
Giulia Sala
Partner Studio legale DGRS
Ukraine's Digital Regeneration
Speaker
![Alex Bornyakov](https://www.iabforum.it/media/bbNygIPe7BOOnkNj9u3OO7d3YAu4laFg0ccimHirqHVaavb6Td.jpg)
Alex Bornyakov
Deputy Minister of Digital Transformation of Ukraine
![Corrado Passera](https://www.iabforum.it/media/3TjZa3XZx5mmEXRKJQUXiJxw85KFvnauLDwgbknK5O4KRHLKAm.jpg)
Corrado Passera
Fondatore e Amministratore Delegato illimity
Comunicare (bene) l’inclusione
Speaker
![Nico Acampora](https://www.iabforum.it/media/fiv3FTWyUfNnS4zMMLhrQC9n55AlITOifmeqfwZO7Q1J4xubnb.jpg)
Nico Acampora
Fondatore PizzAut
![Benedetta De Luca](https://www.iabforum.it/media/NX2LyS47c5W6fV2k5TDatDMHuhfs4l4vi6yVmIpTCLFjfRsz0m.jpg)
Benedetta De Luca
Disability Advocacy, Gender & Inclusion Editor The Wom, Content Creator
![Martina Fuga](https://www.iabforum.it/media/EjiOCiGFGukGhUe3ogPhZMYZqZ5jAlSBVzCCq37EyjDfnzuUqJ.jpg)
Martina Fuga
Responsabile comunicazione CoorDown
United for Respect
Speaker
![Davide Arduini](https://www.iabforum.it/media/T72MzJz6H3I38wyZ0C4qwI2JsLpUC4DgdvyCnTKlLPi27DkXZA.jpg)
Davide Arduini
Presidente UNA e Founder e Chairman Different
![Barbara Bontempi](https://www.iabforum.it/media/disCb9CWVtxZr7EdaP7Y5pTsE5SLDWgYHg7RyGfXIZqE37Ffh8.jpg)
Barbara Bontempi
Vice Presidente IAB ITALIA
![Laura Corbetta](https://www.iabforum.it/media/hAvOj3hgHw9IFs4e6ahtsHs6aSTSzfekbs9K0KjZY8oJtAmUds.jpg)
Laura Corbetta
Presidente dell’Osservatorio Branded Entertainment e CEO & Founder YAM112003
![Cathy La Torre](https://www.iabforum.it/media/dTplwfBFvsw7D7cdbjV9qkioDdMFKCvxxX6wDY2dlAlM8bO1mz.jpg)
Cathy La Torre
Avvocata, consulente e attivista
![Stefania Siani](https://www.iabforum.it/media/jHlMQDktagMnrGEtCSOWcHBaRFHyZwtEsg3wRXysl0ilQIiYy6.jpg)
Stefania Siani
Presidente ADCI e CEO e CCO di Serviceplan Italia
Chiusura Lavori
Apertura Lavori
Speaker
![Daniela Cerrato](https://www.iabforum.it/media/e0AhLDJNzDD02VB0UX64BGim3cYKF1HUaIZ38hyynukRVL8qKU.jpg)
Daniela Cerrato
Digital Marketing Director - Mondadori Media
Moderatori
![Giampaolo Colletti](https://www.iabforum.it/media/9jzx358H2GXwrus53CD71zzmIlz4ksD7ZtwOYEn4zUftS12jAn.jpg)
Giampaolo Colletti
Giornalista collaboratore de Il Sole24Ore e Direttore StartupItalia
Gen Z: Digital Intimacy e Beauty Trends
Speaker
![Valentina Meli](https://www.iabforum.it/media/U4qsygUlFohIwfM6SubwcVX1DmKIJYZsxE3G3WNopFJT99uoZl.jpg)
Valentina Meli
Client Manager e Generations and DE&I expert - Kantar
Connettere, Coinvolgere, Collaborare: il potere della GenZ
Speaker
![Anna Esposito](https://www.iabforum.it/media/1rM4Tr1IeaeTVU6JkmRclYS0m4jmxHfmhVwEPyGr4Kl2oxEvD1.jpg)
Anna Esposito
Head of PR & Influence - Ogilvy Italia
![Ludovica Federighi](https://www.iabforum.it/media/6Ib5z8ZNWLD2Uag7Yw1ytSsIFb6UV8irP1pvJqWgNByV5c72uI.jpg)
Ludovica Federighi
Head of Fuse - Head of Content and Entertainment - Omnicom Media Group
![Fabiola Granier](https://www.iabforum.it/media/1TXuz5Z4E6jHXFjlgCcCubOKfXRFVjJxvp2W6VCC33rvDXHHjJ.jpg)
Fabiola Granier
Head of Influencer Marketing - Dentsu Creative
Moderatori
![Marco Marranini](https://www.iabforum.it/media/oOjiQ5BHI6jsu0AiqObSkFbPb9Ep0uVIwjWhm9N5NWRJjnrOVt.jpg)
Marco Marranini
COO Europe - Open Influence
Appear as You Are: come ispirare, creare e comunicare con la GenZ
Speaker
![Rita Capparelli](https://www.iabforum.it/media/eK0G8of2fDJTWgUI2tBHnUupBPjw2TfyUblwsunS6mGI4tEVXd.jpg)
Rita Capparelli
Content creator
![Sara Dimastrogiovanni](https://www.iabforum.it/media/PWJw6QK6IXfUDAkClk7fQBT33DJQ5fdbwSwjIjxQCzllP0tRaA.jpg)
Sara Dimastrogiovanni
Consulente d'immagine e content creator
![Emanuela Frasca](https://www.iabforum.it/media/fOSjcLfahf4va2M9hUWyNok5hK0Ph9fnuf07ny6RClNShRv4mr.jpg)
Emanuela Frasca
Marketing Manager - The Wom
![Nicole Spiga](https://www.iabforum.it/media/KoniOSAWdGl9F9meXRDKbssjpuY7s3vb0buIFcpTqPRNbistQY.jpg)
Nicole Spiga
Content Creator
Moderatori
![Giampaolo Colletti](https://www.iabforum.it/media/9jzx358H2GXwrus53CD71zzmIlz4ksD7ZtwOYEn4zUftS12jAn.jpg)
Giampaolo Colletti
Giornalista collaboratore de Il Sole24Ore e Direttore StartupItalia
![Beatrice Zocchi](https://www.iabforum.it/media/fbVgpoixicEywc4Pshro52J2wx8HkCUJYClcvFHf6uoFl5VDIS.jpg)
Beatrice Zocchi
Beauty contributor - The Wom
Webboh: da brand a trend, come diventare rilevanti sui social
Speaker
![Flavia Leone](https://www.iabforum.it/media/ucNQXMseJLIekVhAMDQCm0bf6AmEbvFHYsFB1kVRC6mmQj65QW.jpg)
Flavia Leone
Attrice TV - serie "DI4RI" Netflix
![Giulio Pasqui](https://www.iabforum.it/media/R04a6kY3HGlOw7PG4q9wUWZ6H30hLzsWOyTEd4O1dPlsn0bLc8.jpg)
Giulio Pasqui
Ceo & Cco - Webboh
![Giulia Santi](https://www.iabforum.it/media/0M3oOhnYgRYy50Zgu4Vgsugq3inj1iME68afgd3Vsc4gMZfMsz.jpg)
Giulia Santi
PR & Digital Department - Stand by me
Moderatori
![Giampaolo Colletti](https://www.iabforum.it/media/9jzx358H2GXwrus53CD71zzmIlz4ksD7ZtwOYEn4zUftS12jAn.jpg)
Giampaolo Colletti
Giornalista collaboratore de Il Sole24Ore e Direttore StartupItalia
Social Media: la nuova TV della GenZ
Speaker
![Alessio Cimmino](https://www.iabforum.it/media/uqhvOGknqztFh4FgDIibrFQhOQIB7fq67zaW8yBGi78pEajVm0.jpg)
Alessio Cimmino
Responsabile comunicazione - Meta
![Giuliano Cini](https://www.iabforum.it/media/3AIrHhXswRMaWVU84g2lRnF0iGJjiJFL8NRPh4r7t4emWXezwZ.jpg)
Giuliano Cini
Brand Partnerships Director, Italy & Greece, Global Business Solutions, TikTok
![Andrea Rizzi](https://www.iabforum.it/media/aqKQgmiUar0Pq3if2tpmoCfDI3GMtaJkUv1ga8mxL9p5YTX20a.jpg)
Andrea Rizzi
Head of MediaCo & Sport Partnership - YouTube Italy
Moderatori
![Marco Marranini](https://www.iabforum.it/media/oOjiQ5BHI6jsu0AiqObSkFbPb9Ep0uVIwjWhm9N5NWRJjnrOVt.jpg)
Marco Marranini
COO Europe - Open Influence
Le novità di Mondadori Media: Webboh Lab
Speaker
![Furio Camillo](https://www.iabforum.it/media/N4ftkdHV3Q3SNRKvEH3lkdSIkYUQB2EYjG4ANzotFfPCkLhTkD.jpg)
Furio Camillo
Professor of Business Statistics - Università di Bologna e Direttore Scientifico Sylla
![Daniela Cerrato](https://www.iabforum.it/media/e0AhLDJNzDD02VB0UX64BGim3cYKF1HUaIZ38hyynukRVL8qKU.jpg)
Daniela Cerrato
Digital Marketing Director - Mondadori Media
![Grazia Gasperini](https://www.iabforum.it/media/3hvZ0mz1694JVTxKyckp5ome5S38pUMBqQUAnbe8LA7aapjp0w.jpg)
Grazia Gasperini
Chief growth officer - Webboh
Moderatori
![Giampaolo Colletti](https://www.iabforum.it/media/9jzx358H2GXwrus53CD71zzmIlz4ksD7ZtwOYEn4zUftS12jAn.jpg)
Giampaolo Colletti
Giornalista collaboratore de Il Sole24Ore e Direttore StartupItalia
Le novità di Mondadori Media: Z Power
Speaker
![acapodelglobo Giulia Berettini](https://www.iabforum.it/media/QHzfWzDQ8HAPTQxODtTlQPrtUeNs0uIvQGmAiCplzwy4kw0HiI.jpg)
acapodelglobo Giulia Berettini
Content Creator
![Giulio Pasqui](https://www.iabforum.it/media/R04a6kY3HGlOw7PG4q9wUWZ6H30hLzsWOyTEd4O1dPlsn0bLc8.jpg)
Giulio Pasqui
Ceo & Cco - Webboh
![Alessandra Rigolio](https://www.iabforum.it/media/4Qxugifi2r8ycAbDVly1xv75cLYutGW2F0uZ2NMFn07V6x3oAZ.jpg)
Alessandra Rigolio
CEO - Zenzero Talent Agency e Power Talent Agency
![Gianmarco Zagato](https://www.iabforum.it/media/b4pYAhPoJs8EiuG8YbeLmM6SRLCl7P9fAtFtPEaud97n2vftXw.jpg)
Gianmarco Zagato
Content Creator e Influencer
Moderatori
![Giampaolo Colletti](https://www.iabforum.it/media/9jzx358H2GXwrus53CD71zzmIlz4ksD7ZtwOYEn4zUftS12jAn.jpg)
Giampaolo Colletti
Giornalista collaboratore de Il Sole24Ore e Direttore StartupItalia
Chiusura Lavori
Speaker
![Daniela Cerrato](https://www.iabforum.it/media/e0AhLDJNzDD02VB0UX64BGim3cYKF1HUaIZ38hyynukRVL8qKU.jpg)
Daniela Cerrato
Digital Marketing Director - Mondadori Media
Moderatori
![Giampaolo Colletti](https://www.iabforum.it/media/9jzx358H2GXwrus53CD71zzmIlz4ksD7ZtwOYEn4zUftS12jAn.jpg)
Giampaolo Colletti
Giornalista collaboratore de Il Sole24Ore e Direttore StartupItalia
15:30
MONDADORI MEDIA | The Social big opportunity
Social Media
Speaker
![Andrea Santagata](https://www.iabforum.it/media/7oIgSTKOzlVG59xIuPR2jivLAEVGcV37bmhgPCy9kmciBgOuPM.jpg)
Andrea Santagata
Amministratore Delegato, Mondadori Media
16:15
Speaker
![Matteo Cellini](https://www.iabforum.it/media/r6Si7SYaeRM7QlrjYzh9mx5TyWv2j6LzqlSnYgBiPXWJ8FmS9D.jpg)
Matteo Cellini
Inbound Marketing Director, Alkemy
![Alberto Nasciuti](https://www.iabforum.it/media/8HEVUB5pun7Kas42321f6QSDJ3kYR3PLB5wavPM7dMt07r3Pz6.jpg)
Alberto Nasciuti
CEO, KPI6
![Mario Varriale](https://www.iabforum.it/media/9jxMyxH2Bb3EM2nAABxxSDRfaswYrkgfwi13w9j3GYWVMjTf4t.jpg)
Mario Varriale
Digital Marketing Managing Director, Alkemy
17:45
Speaker
![Pepe Moder](https://www.iabforum.it/media/sPrakIhZi8Q0Kie6cnq4ruRt7FKxjuI5rU4aXwkrnfkbgPFgKt.jpg)
Pepe Moder
Founder & partner Imaginars, giornalista Radio24
![Fulvio Peppucci](https://www.iabforum.it/media/jIbXui6md5lIDnevyGP3B9mY3zQIQUevREJfEjN6qslnpLflfP.jpg)
Fulvio Peppucci
Direttore Generale, Sole 24 ORE Formazione
![Luca Tremolada](https://www.iabforum.it/media/svBHMo3Wi94XvzpAMlbQhok0cleTNXH0AKMiXdZOQCj4mExtz7.jpg)
Luca Tremolada
Data Journalist, Il Sole 24 Ore
15:30
Speaker
![Emiliano Teodoro](https://www.iabforum.it/media/ghVaMc7mZMlIESPV3aRg9QcXSIKdMQbqcX7gyguVxjFiMTBrCD.jpg)
Emiliano Teodoro
Tech Implementations & Creative Coordinator, Tangoo
![Daniela Tiriticco](https://www.iabforum.it/media/sOIyIRXGPToTkrxB1n16tpPKxTcoqrF93hcbqBea8B5tjZBOuK.jpg)
Daniela Tiriticco
Head of Affiliates, Tangoo Media
15:30
BLIS | McDonald’s success story: what do burgers, omnichannel and a mission to the moon have in common?
Data platforms
Speaker
![Plinio Macella](https://www.iabforum.it/media/LAzXnRVAdeffKH23mrMG3xI0pE5EVLs1joolOitwuSZQqztIFg.jpg)
Plinio Macella
Head of Sales, Blis
![Clizia Monguzzi](https://www.iabforum.it/media/TQ3GWZLhA5yXmD3Zk4xH2dxh9ySAXRO8sXCGplV1CVy5skeSto.jpg)
Clizia Monguzzi
Account Director, OMD
![Chloé Ripoche](https://www.iabforum.it/media/UDXsMbRGgyRol7zvU3YeInzjCNVHib7CZ8xVSbSvzRzEmCtRgT.jpg)
Chloé Ripoche
Digital Director, OMD
15:30
Speaker
![Dario Caiazzo](https://www.iabforum.it/media/luiw2IQL22SKKFmBXnFqc26HeOQIRe6VW91Uah1WOtXvkllHpZ.jpg)
Dario Caiazzo
Managing Director, Teads Italia
![Matteo Fiori](https://www.iabforum.it/media/Noaj21jnftXMxBbvsWGqHuZlBuUQkAh6LMBPqlSuXdiSSAEeLM.jpg)
Matteo Fiori
Brand Manager, Sanofi
15:30
Speaker
![Lorenzo Argnani](https://www.iabforum.it/media/XNZHoAgpuJR1xLnsztTD78GBrdEknMbWbeOawx23IxnAt57heB.jpg)
Lorenzo Argnani
Media Manager & Digital Lead, Selection (Perfetti Van Melle Group)
![Cecilia Vanoletti](https://www.iabforum.it/media/RGF1C4xvhVyxWdiivY5i4XRStV6o7FCbNd7uxEKPk1C8y7XUnX.jpg)
Cecilia Vanoletti
Director Customer Success, IAS
![Giorgio Vildacci](https://www.iabforum.it/media/9NriaMGrlrpJQqSsuDlnRKoz3hedYq56Vf4YBihNr9D6YatKdW.jpg)
Giorgio Vildacci
Product Marketing Lead, Southern Europe, TikTok
15:30
INVIBES ADVERTISING | Sustainable Advertising in the Digital Era: creating Positive Attention for Austria Turismo
Sustainable Ads
Speaker
![Simone Casarin](https://www.iabforum.it/media/rXMlIVvnlq0VTzh1sHE96NfA04vVp8AGYohgsLQkzYTik5zwhK.jpg)
Simone Casarin
Head of Sales, Invibes Italy
![Alvise Zennaro](https://www.iabforum.it/media/LyW8RkIDZaB5odB54jsqncKXjxZbogmmtlR5cMoygJFxvoUxCc.jpg)
Alvise Zennaro
Country Director, Invibes Italy
15:30
ITALIAONLINE | 2024: verso la “regeneration” dei media digitali, tra attention, dati e connected TV
Content Marketing
Speaker
![Massimo Crotti](https://www.iabforum.it/media/SiuoYnKFOSBynfnHv8xhDaKOi7sFqPMXlGOjx6vL4Ky71ZDHPB.jpg)
Massimo Crotti
Direttore Sales House, Italiaonline
![Domenico Pascuzzi](https://www.iabforum.it/media/6DUGIPbs2KHfgMRuDfybOwmxcDeXxAwUcwSj1F01fLPuJPo5rr.jpg)
Domenico Pascuzzi
Direttore Publishing & VAS, Italiaonline
15:30
Speaker
![Betty LasJuilliarias](https://www.iabforum.it/media/lIasI2tmEiOr6vuASTgIvslNnbofQbobcXuQzdZ7F2mTi64pmb.jpg)
Betty LasJuilliarias
Digital & Omni-Channel Manager, Alcon
![Edoardo Rettori](https://www.iabforum.it/media/awm8z9tDGJqvHHsn6rv0nlMdJXFDO4XkFFUUBSceBso25rSU7s.jpg)
Edoardo Rettori
Sales Account Manager, AdKaora
15:30
Speaker
![Beatriz Pérez](https://www.iabforum.it/media/4zV0fZj0owwtHuqvvLhOOaKb7aN291APWu3MlxIT4NKx8q1u6r.jpg)
Beatriz Pérez
Head of Sales Italy & Spain, Samsung Ads
15:30
MONDADORI MEDIA | The Social big opportunity
Social Media
Speaker
![Andrea Santagata](https://www.iabforum.it/media/7oIgSTKOzlVG59xIuPR2jivLAEVGcV37bmhgPCy9kmciBgOuPM.jpg)
Andrea Santagata
Amministratore Delegato, Mondadori Media
15:30
PUBMATIC | Ripensare la Media Supply Chain. Best Practice e Case Study con Havas Media Network
Programmatic
Speaker
![Davide Costantino](https://www.iabforum.it/media/RsZIDjmDvNgorXvQTiRBjFK9wF3rqtVQKd15AbF4pfc2fy4Lf5.jpg)
Davide Costantino
Head of Digital Hub, Havas Media Network
![Giovanni Cova](https://www.iabforum.it/media/9FkWeqRYro5EGUxGmfekmETiE00LDCQF3b5lE3zIhHCYKbFT5c.jpg)
Giovanni Cova
Account Manager Advertiser Solutions, PubMatic
![Amélie Grenier-Bolay](https://www.iabforum.it/media/LCGgXX415yzQsBNazBU5inF6fM8RRzvVdF3cH2fEso9ujQkD8P.jpg)
Amélie Grenier-Bolay
Country Manager Italy, PubMatic
16:15
Speaker
![Davide Cervellin](https://www.iabforum.it/media/hzott4g1uyQvnKzSUwFSO6b6nthsPuRT1ApUX4NjxgdBnOTjUY.jpg)
Davide Cervellin
Chief Marketing & Digital Officer, CAIRORCS MEDIA
![Flavio Rossi](https://www.iabforum.it/media/zeE3bVeq1QftEVKwlYkVi9DL0qKd59ZCOVjxMT8T2Izx5v1PUo.jpg)
Flavio Rossi
Head of CAIRORCS STUDIO
16:15
Speaker
![Andrea Galtieri](https://www.iabforum.it/media/pgZuv1rDwRIHJt2Su1pTTqXJgKPL1MRPSZa8KL0fu081xpmBiH.jpg)
Andrea Galtieri
Managing Director, Demand, Equativ
![Federico Troiani](https://www.iabforum.it/media/aAiRoE5bujBgIPpoIkEnk3bzrlOlKgTY6o04oZZbBx0heFGbwf.jpg)
Federico Troiani
Managing Director, Supply, Equativ
16:15
Speaker
![Matteo Cellini](https://www.iabforum.it/media/r6Si7SYaeRM7QlrjYzh9mx5TyWv2j6LzqlSnYgBiPXWJ8FmS9D.jpg)
Matteo Cellini
Inbound Marketing Director, Alkemy
![Alberto Nasciuti](https://www.iabforum.it/media/8HEVUB5pun7Kas42321f6QSDJ3kYR3PLB5wavPM7dMt07r3Pz6.jpg)
Alberto Nasciuti
CEO, KPI6
![Mario Varriale](https://www.iabforum.it/media/9jxMyxH2Bb3EM2nAABxxSDRfaswYrkgfwi13w9j3GYWVMjTf4t.jpg)
Mario Varriale
Digital Marketing Managing Director, Alkemy
16:15
Speaker
![Matteo Ferrando](https://www.iabforum.it/media/YDwTQ9t3GuVS9iJwp8D6oDeFOBhJfTu5xOKfLdNwjFEO3wDpHP.jpg)
Matteo Ferrando
Head of Data & Tech Innovation, Wavemaker
![Antonio Severino](https://www.iabforum.it/media/osrYUlrBV6KuYVLKVdN7y2X5VEPPwhMApEOyDQaCxGl2oq5fgs.jpg)
Antonio Severino
Content Director, Wavemaker Italy
16:15
Speaker
![Aurelie Brunet de Courssou](https://www.iabforum.it/media/xOnqFbot6tsawERVspoGVsgyffU2wfJFXpl05tLkqEs7u4lfGK.jpg)
Aurelie Brunet de Courssou
Marketing Director, RTL AdAlliance
![Elena Giovanetti](https://www.iabforum.it/media/x6B4RtJCb51kpuKdcFTzpVA9ymAXWCn3AqZzEQUNBMo42m6rhh.jpg)
Elena Giovanetti
Publisher and Product Director RTL AdAlliance
16:15
Speaker
![Luca Bistrattin](https://www.iabforum.it/media/6Oew1sCxqMxLaokEfqDD71OQSDyfNXWwzCDL6n6IhjuIqwllw3.jpg)
Luca Bistrattin
Programmatic Lead, Google
![Travis Clinger](https://www.iabforum.it/media/RnjaMTqPRBM4HWeVmUvVqVj6bchKfD974Iw6zxCUPRQAbRI66w.jpg)
Travis Clinger
SVP of Activations and Addressability, LiveRamp
![Marco de Patre](https://www.iabforum.it/media/9bRSjPU1rctHLmTJKIf9yYIAhnMoCf57y2xe19eHRMBEF0f0KH.jpg)
Marco de Patre
Publisher Development Director Italy, LiveRamp
16:15
COSMIC | TikTok Full-Funnel Strategy. Un viaggio spaziale dall'Awareness alla Conversion
Performance Marketing
Speaker
![Jessica Gazzoli](https://www.iabforum.it/media/nvX7WZiDirYUO3tmzleWrekygservjfxaAk3pYHNRTzFwWjdFQ.jpg)
Jessica Gazzoli
Brand Partnerships Director, Cosmic
![Nadine Kaough](https://www.iabforum.it/media/uv7XOdxHiyDj7upHhhYb6QuXm27yvDTvsHJ5UdpI0AxTfhXRRX.jpg)
Nadine Kaough
Head of Performance Solutions, Cosmic
16:15
CIAODINO | Ci pensa l’AI? Il ruolo delle persone nel digital advertising guidato dall’intelligenza artificiale
e-Commerce & D2C
Speaker
![Matteo Bilancioni](https://www.iabforum.it/media/R4ty27T9qPv7bZOfXHEDH3oxKcfMbas8wyb2CdAXeWsv4RTkdA.jpg)
Matteo Bilancioni
CEO & Co-Founder, Ciaodino
![Christian Oliver Harris](https://www.iabforum.it/media/c2C4wMLFFsr9arpFwrnF3QF4FVgFYQ0Xz6Wo1wcJLAR8JNYIYZ.jpg)
Christian Oliver Harris
Strategy & Marketing Director, Ciaodino
16:15
Speaker
![Salvatore Nicotra](https://www.iabforum.it/media/Ek4jEb0t2Fmnp2XTcqQMrgL3UeGunBc2QBXmthLM5lXAaF2Oj7.jpg)
Salvatore Nicotra
Chief Technology Officer, Blendee
![Hanne Tuomisto](https://www.iabforum.it/media/YvAdhXMokPvMnzyJdZNqbGFP0kz9flHcnxKOKTlDfl3T8W7cVj.jpg)
Hanne Tuomisto
Director, Privacy Sandbox Partnerships EMEA, Google
16:15
ADVICE GROUP | PERFORMANCE MARKETING, WHAT ELSE?
Performance Marketing
Speaker
![Desirée Bison](https://www.iabforum.it/media/h21sjOGpiV7L6vXtdQPaxFACbRGQimZ4FjKWBmYPaMf8Gu9YtI.jpg)
Desirée Bison
Marketing Manager, Advice Group
![Fulvio Furbatto](https://www.iabforum.it/media/EcvMDzPVTR78dOnUZImspsOF1NlmDjDNcAyi1irJIXZLXjf9G4.jpg)
Fulvio Furbatto
CEO & Founder, Advice Group
17:00
MINDSHARE (GroupM) | Cookieless Apocalypse? It’s tricky, not scary! Il caso Costa Crociere: come superare il paradosso della misurazione nell'era cookieless.
Tracking e Cookieless
Speaker
![Martina Modenesi](https://www.iabforum.it/media/KmCck534CnOOwbSmadOuMIOcz4e5I39KXwxgJM4VB0mOc2AKcy.jpg)
Martina Modenesi
Omnichannel Brand Strategy & Media Intelligence Director, Costa Crociere
![Erik Rosa](https://www.iabforum.it/media/xVYCipfjFKmkNzAk6hu6nFFlPwoJNqIJaF8mpJESf8MQHTPnXo.jpg)
Erik Rosa
Chief Digital Officer, Mindshare
17:00
Speaker
![Paolo Manenti](https://www.iabforum.it/media/jmn9vQiJd1dmeR8zoiCIpo1kO8pLVftXREhyMZuHsRLySNPhVn.jpg)
Paolo Manenti
Art Director, t2ò
![Michele Morandini](https://www.iabforum.it/media/DVocCGvRMDfZSUJJl9NzyFuhN1hDd0qbTXPQtKbTUmXVbW6TOJ.jpg)
Michele Morandini
Tech Director, t2ò
17:45
RAI PUBBLICITÀ | We R Total
Martech Video
Speaker
![Francesco Barbarani](https://www.iabforum.it/media/m3vWmm7RgMIPuPj7keKcl7S4XpTU47XtQp6TPAFwRXPiby9AFd.jpg)
Francesco Barbarani
Direttore Digital & Experience, Rai Pubblicità
![Simone Branca](https://www.iabforum.it/media/0o9LvLq6eGJQCPqIlpxwCZ806L3CHQNbL36U8n2AC7H9nUXjfT.jpg)
Simone Branca
Responsabile AdTech & Data, Rai Pubblicità
![Serafina Croce](https://www.iabforum.it/media/ht3bH9Kop3hbKVtPU7V9p04Oo3mJieUiEVVK5cwAOzC1SIw5U7.jpg)
Serafina Croce
Responsabile Area Research - Marketing Strategico, Rai Pubblicità
Moderatori
![Enrico Maschio](https://www.iabforum.it/media/WrwQPVsSMKFGqFwHIi0sWIqJGFVAY6bLADuCfdEIlXMmaBoX5n.jpg)
Enrico Maschio
Responsabile Marketing Strategico, Rai Pubblicità
17:00
Speaker
![Adrien Masson](https://www.iabforum.it/media/WQnOHMbkx5iRKaxNZS6eHzKRHmvOySjv5o7VgybsUmkfBs5mzD.jpg)
Adrien Masson
Head of Ad Tech Sales Southern Europe, Amazon Ads
17:00
OUTBRAIN | Attention Unveiled: Cos’è la misurazione dell’Attention, e perché è importante per le tue campagne digitali
Attention Metrics
Speaker
![Corrado Massaro](https://www.iabforum.it/media/5c7QmxSOiN4dZFnweYUTAR3lLBf3Hti3qPshBKJ6CwhJRLjRXg.jpg)
Corrado Massaro
General Manager, Italy, Outbrain
![Tomaso Uliana](https://www.iabforum.it/media/rTQGJae2CZZPpk6jNy7rxS5BAWfcYajUQZRdUZeoc3Z1a4DrdQ.jpg)
Tomaso Uliana
Director of Video Growth, Europe, Outbrain
17:00
Speaker
![Marco Cancelliere](https://www.iabforum.it/media/DI8NCV0IVLjdA3h54EWZTvX8GgfVXfTETRURyCg453eTCLWUJd.jpg)
Marco Cancelliere
Managing Director, Mobkoi
![Carla Costa](https://www.iabforum.it/media/hs7feT1W7anqfvAsinlFUJWUrKrdhRP6gVL1jItxcBJE4Kz7Lx.jpg)
Carla Costa
Business Development Director, Mobkoi
17:00
Speaker
![Barbara Giannini](https://www.iabforum.it/media/hq4Tt5IyBOrer8iDxhXDOZOkPnEa1YihMKcrlBlopxuFP7Icdm.jpg)
Barbara Giannini
Commercial Lead, Rakuten Advertising
![Alessandra Mariani](https://www.iabforum.it/media/oxpQkb5oPfjAG2ly3Qnljfe5ZCVWppeJ0dFKVjpLUoKvLW5SJ5.jpg)
Alessandra Mariani
Marketing Director, DS Automobiles – Stellantis
![Maria Luisa Scialoia](https://www.iabforum.it/media/Nczh9awRRqLeDUmzI8lPC7sDIHkSAcwwnvWzjFZu7xb2zZryVB.jpg)
Maria Luisa Scialoia
Commercial Director, Italy, Spain & MENA, Magnite
17:00
Speaker
![Marco Lenoci](https://www.iabforum.it/media/MEjXnGUvWjSHLu5AOGJlmOFAZQxk3dlmM0JmI6HLIPgVSFxIXf.jpg)
Marco Lenoci
CEO, Evolution GROUP
![Paolo Liguori](https://www.iabforum.it/media/DExDTs0tZdDSA5vM26kUAc08Ly4W997kwxHOSDIYzAXbxLk9mC.jpg)
Paolo Liguori
Direttore editoriale TGcom24
![Simona Zanette](https://www.iabforum.it/media/IO9Kmn2eEMEFSF1E1KsPmjLyHFgrY0JBhK9JrbUv0qQ4lukbBm.jpg)
Simona Zanette
CEO, Hearst Digital SA
Moderatori
![Alessandro Politi](https://www.iabforum.it/media/TZYmc0HnDpuzSCWJhf47aYARtPnXO8oNIvUgs1Q8maDDHoCUD6.jpg)
Alessandro Politi
Autore Televisivo e Giornalista
17:00
AWIN | Dall'Affiliation al Partnership Marketing: tecnologia, trasparenza e flessibilità per migliorare le performance.
Performance Marketing
Speaker
![Diego Nebuloni](https://www.iabforum.it/media/Q1QCtKFTQVowU5YPIb0GbBZRJADjUSzDXsT9Xr71rGu7Pl8WBf.jpg)
Diego Nebuloni
Head of New Business and Publisher Development, Awin
17:45
Speaker
![Stefano Masiero](https://www.iabforum.it/media/keYopd6Tzog53LCsfHZNM37Qr62naxl5dSyMdoU0rFGV2AdrBU.jpg)
Stefano Masiero
CEO & Founder, E-Business Consulting
17:45
Speaker
![Gian Mario Infelici](https://www.iabforum.it/media/ilRLAXtmefDmbaoE72s06tnEBQpOaRNDGIwkp0e4o5kxWLYmW1.jpg)
Gian Mario Infelici
CEO, Blendee
17:45
Speaker
![Beatrice Monza](https://www.iabforum.it/media/JLrKRrgrue4cWEcBQE7y8YGyVohEaI6lHnftiSovoQSQkoT6m2.jpg)
Beatrice Monza
Head of Retail Media, Witailer, a Retex brand
![Andrea Redaelli](https://www.iabforum.it/media/Wfb76xTzghbvsXMNYyrcnryj4fSKGUKr7NCreXZvvR951eUGo3.jpg)
Andrea Redaelli
Managing Partner Business Dev & Digital Media, Connexia, a Retex brand
17:45
ZBO MEDIA | Adattarsi alle nuove abitudini dei consumatori : le opportunità offerte dal Programmatic Buying
Programmatic
Speaker
![Carlo Baratti](https://www.iabforum.it/media/n1Wyyqp5B84mSW3lhUeJ3JcekLTHQ8xNHJQpyAO9r8Uuq2m6BJ.jpg)
Carlo Baratti
Country Manager, ZBO Media
17:45
CONNECTED STORIES | La potenza trasformativa della Generative AI nel processo creativo pubblicitario
AdTech AI Creativity
Speaker
![Andrea Fogazzaro](https://www.iabforum.it/media/B7llwyWi7nDN0HB93YIAiyUG7K3r8AayrAkNWX42MvypB0zMgi.jpg)
Andrea Fogazzaro
Senior Account Executive, Google Cloud
![Marika Monterisi](https://www.iabforum.it/media/8eiXmCWVzk3Nfo6AbEuqqjhq9wI7MgdcqJ5uu2LUeOYSnDvikz.jpg)
Marika Monterisi
Creative Product Manager, Connected-Stories
![Claudio Vaccarella](https://www.iabforum.it/media/LZ5ufKhsMaWqbLAAaBI4OBvzxEJmOMikcpM3elMEKAiOa45V9W.jpg)
Claudio Vaccarella
Founder & CEO, Connected-Stories
17:45
Speaker
![Antonio Montesano](https://www.iabforum.it/media/jSvn2MzCYrIIo9i37mx5YQ8KM5GK55YJeUXvWeCWgSw3eGdTqE.jpg)
Antonio Montesano
Chief Digital & Innovation Officer, OMD Italy
![Michele Petrilli](https://www.iabforum.it/media/QlPrEHdAKrqsVOA9RnnOMwNIrm09u99qwLK5igy8HKoHemTPqD.jpg)
Michele Petrilli
Digital & Social Engagement Section Manager, Nissan Italia
![Michele Petrillo](https://www.iabforum.it/media/xvQnWObik5Q9Ptfhf70Z3MZItCDC8EgS1ZrkXsUsSJAOeW4rsY.jpg)
Michele Petrillo
Head of Digital Advertising Sales, Sky
17:45
Speaker
![Giovanni Alessi](https://www.iabforum.it/media/KtL4GgZgU4Ldg4zGuboEK0uJqdE602tAlS3DFFlob8DwvfaqMJ.jpg)
Giovanni Alessi
CEO, Moving Up
![Alfredo Coco](https://www.iabforum.it/media/hBN1m2fci7e7nsOroglEIVefOlnt13Yaq09IlgDxz7RPYFCwCo.jpg)
Alfredo Coco
Direttore Marketing Web, Out Of Home & Print, Mediamond S.p.A.
![Matteo Ferrario](https://www.iabforum.it/media/vs1CLNUDmhwg0Rm5hFhAFK3ayLXmcT7qfR6l59CvVbiz0szoE8.jpg)
Matteo Ferrario
Delivery Coordinator, Tangoo
![Fabio Nobili](https://www.iabforum.it/media/qED2JDbiAP3naPoabQSygd1z1XgeZ3D6z6WlzSMu2iiOEsUfc3.jpg)
Fabio Nobili
Managing Director, Rapport Italia
Moderatori
![Marco Orlandi](https://www.iabforum.it/media/P5f23So827fuAo6R4KyzJzM8hI45ivW4IgDVgLimI82aiTAtpC.jpg)
Marco Orlandi
CEO, Pladway
17:45
Speaker
![Pepe Moder](https://www.iabforum.it/media/sPrakIhZi8Q0Kie6cnq4ruRt7FKxjuI5rU4aXwkrnfkbgPFgKt.jpg)
Pepe Moder
Founder & partner Imaginars, giornalista Radio24
![Fulvio Peppucci](https://www.iabforum.it/media/jIbXui6md5lIDnevyGP3B9mY3zQIQUevREJfEjN6qslnpLflfP.jpg)
Fulvio Peppucci
Direttore Generale, Sole 24 ORE Formazione
![Luca Tremolada](https://www.iabforum.it/media/svBHMo3Wi94XvzpAMlbQhok0cleTNXH0AKMiXdZOQCj4mExtz7.jpg)
Luca Tremolada
Data Journalist, Il Sole 24 Ore
Accredito
Apertura Lavori
Speaker
![Carlo Noseda](https://www.iabforum.it/media/XlvcrpiAtMNzc7UpiDK5wIKHZp1KlIijpUuNXn1DMJznyFWpar.jpg)
Carlo Noseda
Presidente IAB Italia
![Fabio Vaccarono](https://www.iabforum.it/media/GNaTMijfy1MQY6NtoWdlqGmvWjzXhlVCHdzbLNoR25U8kK6Ka6.jpg)
Fabio Vaccarono
CEO Multiversity Group, Portfolio CVC Capital Partner
Everything is Sound
Speaker
![Chiara Luzzana](https://www.iabforum.it/media/e6l7fR2SMuEbCnOVoHNzltXrEBq8FnQTchyedLlsoBGTtEd8Em.jpg)
Chiara Luzzana
Sound designer, compositrice, founder NOISETELLING®
Sustainable Digital Adv
Speaker
![YeSeul Kim](https://www.iabforum.it/media/wjWcCjNJagISZSGNuf7BTTZcgg3L5MUYyXtmNc0XocSIOGWqn8.jpg)
YeSeul Kim
Head of Innovation Crafted
![Amy Williams](https://www.iabforum.it/media/C27bQ0lqYLYQbC20UwndxdVGu1XLmwGZeaZr0YUi9hwpPL4VJl.jpg)
Amy Williams
Founder & CEO Good-Loop
Business Regeneration
Speaker
![Roberto Cingolani](https://www.iabforum.it/media/gDrdnZGlNXyGzlGBcq2uRnNt5QxeVHh7WRzypSwbCKR3QHVA9G.jpg)
Roberto Cingolani
Amministratore Delegato e Direttore Generale Leonardo S.p.A.
![Ferruccio de Bortoli](https://www.iabforum.it/media/tOxL0K2CPjo9Ovnx6Gbwjz0JtuYYOX6YEoWxN59Q9EaxIbHAt0.jpg)
Ferruccio de Bortoli
Giornalista
A New Era in Digital Transformation: Looking Ahead with AI
Speaker
![Sergio Amati](https://www.iabforum.it/media/PMHO6qEEqUcuTdaRvzbgRXUAmOpNoU6GybsWPeK9IDbr5nqqMi.jpg)
Sergio Amati
General Manager IAB Italia
![Giorgia Molajoni](https://www.iabforum.it/media/e2svjvrQ2EAwkFf3VGCfuJH3hcatcrstlC5eeCQj6OjClzj5z2.jpg)
Giorgia Molajoni
Digitalization, Sustainability, Communication Director Eni Plenitude
![Simone Zucca](https://www.iabforum.it/media/WUCFm8OcICUnPY65Wbdo14xiCOFHCRj1fpbAkHbg5eXXSONKMK.jpg)
Simone Zucca
Director Agency and Strategic Partnerships Google
IAB Advertisers' Council
Speaker
![Sergio Amati](https://www.iabforum.it/media/PMHO6qEEqUcuTdaRvzbgRXUAmOpNoU6GybsWPeK9IDbr5nqqMi.jpg)
Sergio Amati
General Manager IAB Italia
![Massimo Bullo](https://www.iabforum.it/media/goOgoNwAR5f3KMXbqAzKW4QPrnK6ck9nvyMyw2nt6OubNpHZQa.jpg)
Massimo Bullo
Brand and Communication Director Vodafone
Navigating generational cultural change a cura di Amazon Ads e Twitch
Speaker
![Nicoletta Besio](https://www.iabforum.it/media/bDspQXZVRgvnu5uktRqoIT7sPJttVBe4SBM4EYQ7cj6kn27Koe.jpg)
Nicoletta Besio
Head of Twitch Italy
Kill Your Darlings
Speaker
![Anouk Jans](https://www.iabforum.it/media/dI8NmKdk7j1ydFH8JKnns81P1atQSg3TUfOVRbS0NWoBH3nlMk.jpg)
Anouk Jans
Creative Director of Spring Studios Milan
Let's Play the Game of Life!
Speaker
Gli studenti di H-Farm
Gabriele Grosso
Randstad Box Manager
![Giacomo "Jack" Sintini](https://www.iabforum.it/media/Ew926VwEWz2HTlwHp6Y1W2fAEljFPWwgnAJWmWk0FSUwu3a0Y5.jpg)
Giacomo "Jack" Sintini
Campione di pallavolo
Future of Humans, What Type of Ancestor Do You Want To Be?
Speaker
![Adah Parris](https://www.iabforum.it/media/xeS05BzdaTSSzPDHD8Q9dV6Ng5690A2qEgzk4gJWwKBEMWn2TD.jpg)
Adah Parris
Activist and Artist
Chiusura Lavori
Apertura Lavori
Speaker
![Barbara Bontempi](https://www.iabforum.it/media/disCb9CWVtxZr7EdaP7Y5pTsE5SLDWgYHg7RyGfXIZqE37Ffh8.jpg)
Barbara Bontempi
Vice Presidente IAB ITALIA
Beyond visual attention: l’attenzione come leva competitiva
Speaker
![Marco Robbiati](https://www.iabforum.it/media/aGthQ4RcBlKErtuwTOkdQrXRX3ydS8I13JQPv7lQzER6NA8v5v.jpg)
Marco Robbiati
Head of Media Intelligence & Market Insight di Omnicom Media Group
Moderatori
![Barbara Bontempi](https://www.iabforum.it/media/disCb9CWVtxZr7EdaP7Y5pTsE5SLDWgYHg7RyGfXIZqE37Ffh8.jpg)
Barbara Bontempi
Vice Presidente IAB ITALIA
La relazione tra Attenzione e Risultati di Campagna: l’esperienza di Heineken
Speaker
![Antonella La Carpia](https://www.iabforum.it/media/9P95TJOuXfcyCa0HggYZn9bydxRW6XvyIxpzMMYtVVEUtrZlIJ.jpg)
Antonella La Carpia
VP Global Marketing - Teads
![Luca Rimoldi](https://www.iabforum.it/media/yE4S3XCzKo46GrYrLdSvpcIM0XYf6NKiwOQG6bLeWdHFOzVcYo.jpg)
Luca Rimoldi
Digital Acceleration Manager - Heineken Italia
Attention Grabbers: How brands can drive better outcomes with attention-focused ad strategies
Speaker
Elisa Bertolotto
Media Strategy, Planning & Buying - Lavazza
Jay Grant
Agency Sales Lead - Lumen
Michael Isaacs-Olaye
Director, Business Development - IAS
![Gabriele Pierro](https://www.iabforum.it/media/OL0HZu178VWLiDKVpy3m1rbvNcD8W2AukyyEoSilNNy3ExOYJS.jpg)
Gabriele Pierro
Head of Digital & Content Strategy - LG Electronics
Cecilia Sandrucci
CRM, Data & Programmatic Senior Manager Central Europe - The Coca-Cola Company
![Giuseppe Vigorito](https://www.iabforum.it/media/fdD6E5KgEcPnHz6v6VSNET73PRh5PJnmH4gbRYNk5iKnYPF0j9.jpg)
Giuseppe Vigorito
Sales Director - IAS
Dai Big Data ai Brain Data: qualificare l'audience con l’attenzione.
Speaker
![Francesco Gallucci](https://www.iabforum.it/media/d8BppilXigD8u7UTAxZfx52dY0QgUHl2o6h1wuDXSLB3EQAMAe.jpg)
Francesco Gallucci
Vice President, Scientific Director di AINEM (Associazione Italiana di Neuromarketing)
![Marco Robbiati](https://www.iabforum.it/media/aGthQ4RcBlKErtuwTOkdQrXRX3ydS8I13JQPv7lQzER6NA8v5v.jpg)
Marco Robbiati
Head of Media Intelligence & Market Insight di Omnicom Media Group
Moderatori
![Barbara Bontempi](https://www.iabforum.it/media/disCb9CWVtxZr7EdaP7Y5pTsE5SLDWgYHg7RyGfXIZqE37Ffh8.jpg)
Barbara Bontempi
Vice Presidente IAB ITALIA
Why attention matters: dalla misurazione all’ottimizzazione. Il caso Vodafone
Speaker
![Lorenzo Casuscelli](https://www.iabforum.it/media/mh7NL6lWwc8nFgcygObACdIQNNLO45h8pV0byQkcVCbfAeq0i7.jpg)
Lorenzo Casuscelli
Digital Marketing Specialist - Vodafone Italia
![Serena Gennaro](https://www.iabforum.it/media/fwLFneomgNJXb0k3E7Z0T7hF5eBoSt5ArPxf2bjACyvGiVJn03.jpg)
Serena Gennaro
Paid Media Expert - Vodafone Italia
![Daniele Maccarrona](https://www.iabforum.it/media/FWfcmIZKVcosRNYXDyzz1YaLRedpJ8uFziIlxZ1HU7dtn1wK3g.jpg)
Daniele Maccarrona
Business Director Italy - DoubleVerify
15:30
Speaker
![Sara Buluggiu](https://www.iabforum.it/media/Q6KktijlDMvuyTsXyGMAsX4ogBdStEtFB1kFcS08Cmrpx62LSm.jpg)
Sara Buluggiu
CEO, Retailor Media
16:15
Speaker
![Matteo Bilancioni](https://www.iabforum.it/media/R4ty27T9qPv7bZOfXHEDH3oxKcfMbas8wyb2CdAXeWsv4RTkdA.jpg)
Matteo Bilancioni
CEO & Co-Founder, Ciaodino
![Marta De Cunto](https://www.iabforum.it/media/m10QZoSzEMrs8awxPCJ1jsgk20I5EXi9AgyJrFjooDq7h4AJrk.jpg)
Marta De Cunto
Retail Media & Marketplace Director , Ciaodino
17:00
Retail Media _ Tavolo di lavoro di IAB Italia
Retail Media
Speaker
![Marta De Cunto](https://www.iabforum.it/media/m10QZoSzEMrs8awxPCJ1jsgk20I5EXi9AgyJrFjooDq7h4AJrk.jpg)
Marta De Cunto
Retail Media & Marketplace Director , Ciaodino
![Giulio Finzi](https://www.iabforum.it/media/jF20f8ayZrirmztSI4xKblQfNdDCpbyqOjQA8fj7HrsfVKLzT7.jpg)
Giulio Finzi
Retail Leader, Intarget
![Leone Fossati](https://www.iabforum.it/media/U7bs5bm0Dbldhq62V7Dg4oGlXiOG2wjBFkkm8ZN2uABbrjHgYX.jpg)
Leone Fossati
Head of Sales CPG and Retail – Italy, LiveRamp
![Flora Leoni](https://www.iabforum.it/media/7dDt0E5r0eVuXc2n085NdzLcTzj4J62Udq6Ogc8sLfrdR11FUj.jpg)
Flora Leoni
Head of Retail Media, Carrefour Links
Moderatori
![Enrico Majer](https://www.iabforum.it/media/SHZvJnd9sdHl4UdwGlovVBRj2PQiV4mvmUV2DmlrP6JPQTQ1Ue.jpg)
Enrico Majer
CEO e Co Founder, Hic Mobile
15:30
EIKON TECH | Come costruire brand awareness con una strategia data driven; il caso di Enervit C2:1PRO
Programmatic
Speaker
![Giuseppe Astorino](https://www.iabforum.it/media/26olARhTWp4sj0McREKHC691IJLbrNIniLQhsLgf3ECvWK91ql.jpg)
Giuseppe Astorino
General Manager, Eikon Tech
![Alessandro Confalonieri](https://www.iabforum.it/media/PYUjTXUnUVjqR42kFD4tcRDva70SlidFJg7FONdQuioShufrcW.jpg)
Alessandro Confalonieri
Digital Marketing Manager, Enervit
![Silvia Di Giovanni](https://www.iabforum.it/media/6qz0qjm7EHUUmg9F0E6pPXjcJIqDH5f2BRtA1Oau2jkBbv8Zdv.jpg)
Silvia Di Giovanni
Media Director, Suntimes
![Guglielmo Vanasia](https://www.iabforum.it/media/7A5Whh06OxcAQL17F2p5vu3qH2ffzTQtqYuBTGsXhcbjsnRwaU.jpg)
Guglielmo Vanasia
Senior Planner, Suntimes
15:30
CONTENT GARAGE | Content creation e social distribution, best practice e case study con Nissan Italia
Content Marketing
Speaker
![Danilo Calvaresi](https://www.iabforum.it/media/EpAsjkLCvTwjlAlrNg5g6DDtg8qltAzNd3dg5HjwXWHojjRKMW.jpg)
Danilo Calvaresi
Content Lead, WebAds
![Manuela Crotti](https://www.iabforum.it/media/ShFxOlmYcAr3WuPUumLLjZbcp80PiErDRNYbpWa8puvYOealmM.jpg)
Manuela Crotti
CEO & Founder, NativeJ
Noemi Genco
Digital Director, OMD
![Michele Petrilli](https://www.iabforum.it/media/QlPrEHdAKrqsVOA9RnnOMwNIrm09u99qwLK5igy8HKoHemTPqD.jpg)
Michele Petrilli
Digital & Social Engagement Section Manager, Nissan Italia
15:30
Speaker
![Stefano Cariddi](https://www.iabforum.it/media/piMDpyxxnPFrxtlgHXXySS4byt6M7ikVmcMiAp3jAzVxLk1DZP.jpg)
Stefano Cariddi
Agency Sales Lead, Vidoomy
![Mattia Fachinetti](https://www.iabforum.it/media/Oe8euvkuGE7hMaoPb0gwJNaO2yECIVDfLQJ6TpJq5RlNEy5dOf.jpg)
Mattia Fachinetti
Video Activation Lead, Havas Media
![Vincenzo Sicolo](https://www.iabforum.it/media/b4HvK8q7fNuiU1hs3TUvBeXloXRFF5WCKOPTirCa46NRXz2akE.jpg)
Vincenzo Sicolo
Head of Sales Italy, Vidoomy
15:30
Speaker
![Mauro Balma Mion](https://www.iabforum.it/media/LcRRACz18vkcdjMFrxzpFLXu7RhNTgCOrgimTeqiD8x0OLwYF2.jpg)
Mauro Balma Mion
Head of Customer Care - WEB and Media Services, Italiaonline
![Francesco Compiani](https://www.iabforum.it/media/ZP3fAGpxsqbU4yIIxMVCe1FUvJQJzSP3f2oOTFO53wTS2Qy8vA.jpg)
Francesco Compiani
Head of Marketing Operations, Babelee
15:30
Speaker
![Mattia Salvi](https://www.iabforum.it/media/3ET6dUzTlxHfQPKIAbvUr6pOIcCdNieU8F2yHYtvcNQMXDKriP.jpg)
Mattia Salvi
CEO, Aryel
![Vincenzo Schifano](https://www.iabforum.it/media/wiHEuwutfV7TYJUxfRNRSrTFZXooDqgVKzzY5YQOGgEqsMpdp4.jpg)
Vincenzo Schifano
COO, Aryel
15:30
NEXT14 | Conversational Signage: il Retail Media che aumenta le vendite grazie a dati e AI
Retail Media
Speaker
![Marco Brandstetter](https://www.iabforum.it/media/3V8pjlHXgPXDLJfVVpUF9AIVjJ3bG0d71RrD1CXs9hlMuyHQNH.jpg)
Marco Brandstetter
Responsabile Data&Solutions, Next14
![Matteo Dolcini](https://www.iabforum.it/media/ClprkbkrteICZTJjYnOzy0fFvejoLsRpB0pSQNlGxh1cNNQchO.jpg)
Matteo Dolcini
Digital Marketing & Social Media Manager, Barilla
![Massimiliano Monti](https://www.iabforum.it/media/KRe0L8AqFRIAICvArmus43NbCG0L3VcG6ERLITtXnMKoyrybMV.jpg)
Massimiliano Monti
IT B2B Business Development Manager, Samsung
16:15
Speaker
![Giuseppe De Bellis](https://www.iabforum.it/media/z1kVJharDNObfP3PnAaclWIeAkmiA1lugtPXPbSKjp0VHEGGNg.jpg)
Giuseppe De Bellis
Executive Vice President – Direttore SkyTg24
![Giuliano Noci](https://www.iabforum.it/media/Ij1dirGvTCD8b7GmFyosTxkIKd88p75owFP6ar9egAImpB9jVz.jpg)
Giuliano Noci
Professore ordinario di Strategia & Marketing, Politecnico di Milano
![Cesare Salvini](https://www.iabforum.it/media/F357hHXZLXEmRB8OUBuqV8pyHbWKvbmk3esH5gRSdEgr0X8vcF.jpg)
Cesare Salvini
Chief Marketing & Media Officer, Grandi Stazioni Retail
![Nicola Spiller](https://www.iabforum.it/media/37iuxKRLKpAeDHOhabDl7zcvhvajyKOkSxPO5ovkvlbFc8xppI.jpg)
Nicola Spiller
Direttore Osservatorio Internet Media, Osservatorio Omnichannel Customer Experience e Osservatorio Multicanalità.
![Alessandro Tavallini](https://www.iabforum.it/media/yDnXNZfK831gdxbbMDoxyWqTP5jld3kW0oGVTcGSqY3rVxeG56.jpg)
Alessandro Tavallini
Media Sales Director, Grandi Stazioni Retail
15:30
ESSENCEMEDIACOM (GroupM) | Influence Unveiled
Influencer marketing
Speaker
![Cristiano Nissotti](https://www.iabforum.it/media/xxLVndpC5dnhM5SHT3M9KQyxHfmaWCrytP8qSE26G4HYeazGcg.jpg)
Cristiano Nissotti
Director Strategic Planning, EssenceMediacom
![Monica Pecchia](https://www.iabforum.it/media/gkVNMUte7h3ogxBn9HeCBe71epMl4lbbVSfftdRRYDNiewyayk.jpg)
Monica Pecchia
Director Strategy & Insights, EssenceMediacom
![Erik Rollini](https://www.iabforum.it/media/GpMeSzGcFe0GxQh5Pm5GRCVqBDn8UK5PzthjjQw69BY3kjYk64.jpg)
Erik Rollini
Managing Director, EssenceMediacom
15:30
COMMANDERS ACT | Dietro le quinte del Digital Tracking: una visione d'insieme sull'innovazione
Data platforms
Speaker
![Leila Felice](https://www.iabforum.it/media/64yxwA9mjn7V0xMJZWaNpfEXUrIzZ9t2gsNsYtZ6B5484LrR1I.jpg)
Leila Felice
Technical Consultant, Commanders Act
![Pierantonio Vianello](https://www.iabforum.it/media/nQpmsB58RVXVjNW5drcH4iCoYV7hemLrGAmw94D9yeh2fV97VI.jpg)
Pierantonio Vianello
Digital Specialist, Sorgenia
15:30
Speaker
![Sara Buluggiu](https://www.iabforum.it/media/Q6KktijlDMvuyTsXyGMAsX4ogBdStEtFB1kFcS08Cmrpx62LSm.jpg)
Sara Buluggiu
CEO, Retailor Media
16:15
Speaker
![Gianni Messina](https://www.iabforum.it/media/1TEiTfurO6y1LkadQ3TYHShxHuT1EIBsLSzXMCv5KwnwvbsyAX.jpg)
Gianni Messina
CTO, Digitrend
![Biagio Semilia](https://www.iabforum.it/media/6hf7eUHSzW230f1ypK5UJ7QRp5wViEJ04Na1ymnqMLD9dOBzQe.jpg)
Biagio Semilia
CEO, Digitrend
16:15
Speaker
![Matteo Bilancioni](https://www.iabforum.it/media/R4ty27T9qPv7bZOfXHEDH3oxKcfMbas8wyb2CdAXeWsv4RTkdA.jpg)
Matteo Bilancioni
CEO & Co-Founder, Ciaodino
![Marta De Cunto](https://www.iabforum.it/media/m10QZoSzEMrs8awxPCJ1jsgk20I5EXi9AgyJrFjooDq7h4AJrk.jpg)
Marta De Cunto
Retail Media & Marketplace Director , Ciaodino
16:15
Speaker
![Luca de Sanctis](https://www.iabforum.it/media/43TdOIXaJN5GIYYNCDBpSspDbvekY3m8ZijyWYam2Bg6hdHmVl.jpg)
Luca de Sanctis
Ecommerce Partnership Manager, Nexi
![Daniel Rota](https://www.iabforum.it/media/f412InmQ3To62bwKO9zK2leRjkFQGHg85aVX0Q7zthXIUygRol.jpg)
Daniel Rota
CEO, Webidoo
16:15
PRO WEB CONSULTING (Cerved Group Spa) | Strategie avanzate SEO & SEA: come presidiare le offerte lavorative Geolocal di Gi Group
Search (sea – seo) e advanced search
Speaker
![Alessandro Orlando](https://www.iabforum.it/media/qFF4IJJKYzzPSrX48GCqbZEwkoQ9Q1pFKJvAL77bD4WleisoaX.jpg)
Alessandro Orlando
Online Advertising Manager, Pro Web Consulting (Cerved Group S.p.A.)
![Elena Sensi](https://www.iabforum.it/media/B2yzZ63AN6niKI2r12tqHquwSLqXbunTT9E350DuvJESfjvZnD.jpg)
Elena Sensi
CMO, Gi Group Holding Italy
![Simone Serafini](https://www.iabforum.it/media/L7AVVH95kQxZ4g91c2UNrgIDhBM8qr97B8B3PPWZwaa06OuhgF.jpg)
Simone Serafini
SEO Team Leader, Pro Web Consulting (Cerved Group S.p.A.)
16:15
Speaker
![Rocco de Filippis](https://www.iabforum.it/media/AP2OhWEM1cdNDNwmow7a0rH7DctyphPl0iYaSgrmIRkzGXVR80.jpg)
Rocco de Filippis
Senior Director of Business Development, The Trade Desk
![Barbara Giannini](https://www.iabforum.it/media/XQHKJItSOqqvXm4t2goJLelXQGbvkop4FGBtf74GszEL9PtTn0.jpg)
Barbara Giannini
Commercial Lead, Rakuten Advertising
![Antonio Montesano](https://www.iabforum.it/media/jSvn2MzCYrIIo9i37mx5YQ8KM5GK55YJeUXvWeCWgSw3eGdTqE.jpg)
Antonio Montesano
Chief Digital & Innovation Officer, OMD Italy
16:15
Speaker
![Laura Maridati](https://www.iabforum.it/media/Z5nJmEnz5ut01hnSJm10hvsIuPjQxy1HTuNCUfB1Ckx7BaoBdv.jpg)
Laura Maridati
Managing Director, Groupm Nexus Media Solutions
![Gianantonio Scala](https://www.iabforum.it/media/HOhRTExEumRCmB0JYapAnQvHVck38gCdynPWZkiqX0h6u65LhH.jpg)
Gianantonio Scala
Addressable TV Advertising Manager, GroupM
16:15
Speaker
![Luca Di Tomassi](https://www.iabforum.it/media/rBjrFF5x2azTuZIN6u5xd68rHaVG03JUOo2iHNWTHUQzfNss5f.jpg)
Luca Di Tomassi
Head of Design Studio, Vodafone
![Nicolò Dus](https://www.iabforum.it/media/06XHtWcaZn19EeBmpq4MWxl1i10pXAkYfv7A50Z9TXhPvvUGdE.jpg)
Nicolò Dus
Digital & Gen-AI Marketing Manager, Accenture Song
![Francesco Magagnino](https://www.iabforum.it/media/ofo06XDr07KhFLRuCpanrGZUEIKcwCyE4a7oiYlVt5ddjj23UG.jpg)
Francesco Magagnino
Generative AI ICEG Lead, Accenture Song
![Federico Panizzi](https://www.iabforum.it/media/t0oy634oc8wWHvpfSjKJ9O02nqBq6fvLCKOFdI7o27dY0txsbR.jpg)
Federico Panizzi
Digital & Growth Director, Vodafone
16:15
Speaker
![Federico Gavazzi](https://www.iabforum.it/media/3CYsogd9ZV0euZBkQSuEgU8gOAvJxh4dgsOotrvvEICrcMU1dt.jpg)
Federico Gavazzi
Global Digital Media Manager, EssilorLuxottica
![Enzo Santagata](https://www.iabforum.it/media/bN1Tk7vAXXUQSEB408NhzYWN4BKyscNM4gpSq0OVxYf7CdpMZM.jpg)
Enzo Santagata
Country Manager Italy, Incubeta
16:15
Speaker
![Stefano Pirotta](https://www.iabforum.it/media/iusqsHq4Yf7uGhdyxF0Tr27iwbvOBbM11zclpFnZWWaqutNceA.jpg)
Stefano Pirotta
Brand Measurement Lead, Google Italy
17:00
BEA - BE A MEDIA COMPANY & CHORA MEDIA | TecnoCina vs AmericanAI: quando tutto cambia, sopravvivono le storie
Content Marketing Creativity Digital Audio
Speaker
![Marco Bardazzi](https://www.iabforum.it/media/rg5w44GcyvZDTKpkcF8n6bN99cDjon5oB1VWcCaVu9ephK61yY.jpg)
Marco Bardazzi
Scrittore e Co-Founder Bea - Be a Media Company
![Tommaso Guadagni](https://www.iabforum.it/media/IdNza7jzj4SB2X2biSSKEhtRwztrJFS7wZX1woXGor9LozxvrO.jpg)
Tommaso Guadagni
CEO, Dalk
![Salvatore Ippolito](https://www.iabforum.it/media/wF2XHgxYaMvNtasOmzjYjtILksaz1tOgFiGpe4mOQbxbtKETcd.jpg)
Salvatore Ippolito
CEO, Bea - Be a Media Company
![Francesca Milano](https://www.iabforum.it/media/4gASYDYQI92O0tKYympRF9MKSQpuZGIAmxQvhRDaP8pUb1thQa.jpg)
Francesca Milano
Head of Chora News
![Simone Pieranni](https://www.iabforum.it/media/9BslXiSs1IRZLWJN3aOiXErT4yPlJIhotTpNOD08T8emedb1mK.jpg)
Simone Pieranni
Scrittore
![Sara Poma](https://www.iabforum.it/media/BlqMoyD8TzC1uGeGPKJdJxFLex6Lf0HX0A0HNYNuIT5gwAkLMq.jpg)
Sara Poma
Head of Chora Studio
17:00
Speaker
![Lapo Curini Galletti](https://www.iabforum.it/media/7DJJhn7v6IuD6GJ1Rcgo9GXoTneiEF7deBpvV2C7XlvmNsRMPv.jpg)
Lapo Curini Galletti
Data Protection Officer di IAB Italia
![Ilaria Gargiulo](https://www.iabforum.it/media/H56flLZnNF8tDbdvYGsLe1203weQPdkf4er4XO1loTRozbrmQ4.jpg)
Ilaria Gargiulo
Partner, DGRS Studio legale
![Giulia Sala](https://www.iabforum.it/media/ocrSQikM1Myhrc4l37NaTQZP2saoNUidetIRfhA2xEjFm331fQ.jpg)
Giulia Sala
Partner, DGRS Studio legale
17:00
Speaker
![Francesco Danza](https://www.iabforum.it/media/E9kwUVMPWr2lSlPFm0878i7zmm1yvouNXGdpQDJd6DJ8HvO0iq.jpg)
Francesco Danza
AdOps Team Leader, Fytur
![Martina Silvestri](https://www.iabforum.it/media/Yuzl83qp0tmb7ozI1dP0gU8yve2sEzawTTHF123e9tZ2yOy8lo.jpg)
Martina Silvestri
Head of Publisher, Fytur
17:00
TWITCH | Anatomy of Hype
Social Media
Speaker
![Nicoletta Besio](https://www.iabforum.it/media/bDspQXZVRgvnu5uktRqoIT7sPJttVBe4SBM4EYQ7cj6kn27Koe.jpg)
Nicoletta Besio
Head of Twitch Italy
17:00
Speaker
![Diletta Bruni](https://www.iabforum.it/media/WBo0BTMFC70qmKHuVdARVUug9gBS4vloiXTv4z92G5sHIdeyiG.jpg)
Diletta Bruni
Sales&Marketing Account, Class Pubblicità
![Andrea Salvati](https://www.iabforum.it/media/T3RZekBpl1WnWy4kM11gcK6yMDE5EEip7iaQbJ4zR83OBshmid.jpg)
Andrea Salvati
Executive VP Class Pubblicità – Senior Consultant Digital Transformation, Class Editori
![Franco Tagliaferri](https://www.iabforum.it/media/LNYQ6451N4C3I8jHWobYEYxMkcHH5ErrD7QhWxALvmBRwF4AEV.jpg)
Franco Tagliaferri
Vicedirettore Area Tv, Class Editori
17:00
Speaker
![Marco Canzian](https://www.iabforum.it/media/1lyDGVFt56g59mrMDFC77JWZYsudAAgRfir4GE7bW8WhLJHQEc.jpg)
Marco Canzian
Direttore Marketing, CAIRORCS MEDIA
![Matteo Torelli](https://www.iabforum.it/media/CWx6uH7oeqQXRLjE8FeWZePO40Fos7GsaZQRWuOzvEXJpgWVDJ.jpg)
Matteo Torelli
Chief Sales Officer, Blendee
17:00
WTLK | Perché i podcast aziendali non funzionano?
Content Marketing
Speaker
![Michele Polico](https://www.iabforum.it/media/HPHhGz2vYHOwdqywdhNmPSp8o4fucheTwCXyIO5dgaFrfZb9Qa.jpg)
Michele Polico
Founder, Wtlk
17:45
Speaker
![Claudia Aznar Gracia](https://www.iabforum.it/media/CG2I9mKIT9TT2Fr3Bi0iUJTNKLFpJhx58eXt8e7wA6H4V1B9C8.jpg)
Claudia Aznar Gracia
Research & Innovation Manager, IGP
![Michele Casali](https://www.iabforum.it/media/UZQBAl7m6m0u49BYKs82PAodZkcfFN2Pg4KTEKEVOqgRXf3Xu6.jpg)
Michele Casali
Marketing Data Director, IGPDecaux
![Alfredo Coco](https://www.iabforum.it/media/hBN1m2fci7e7nsOroglEIVefOlnt13Yaq09IlgDxz7RPYFCwCo.jpg)
Alfredo Coco
Direttore Marketing Web, Out Of Home & Print, Mediamond S.p.A.
Alfredo Ricca
General Manager, Urban Vision
![Cesare Salvini](https://www.iabforum.it/media/0n2GtUxjy26JT49ST3giDmtKg1HoPwUXWHPpt9dtXVHVEWFt3R.jpg)
Cesare Salvini
Chief Marketing & Media Officer, Grandi Stazioni Retail
Moderatori
![Zaverio Bettonagli](https://www.iabforum.it/media/SeMSzQW0u6sYY3lqHlS06T4HBVqv78SXUMo9LoBZPDxQg0ZOjz.jpg)
Zaverio Bettonagli
Membership and Services Development, IAB Italia
17:00
Retail Media _ Tavolo di lavoro di IAB Italia
Retail Media
Speaker
![Marta De Cunto](https://www.iabforum.it/media/m10QZoSzEMrs8awxPCJ1jsgk20I5EXi9AgyJrFjooDq7h4AJrk.jpg)
Marta De Cunto
Retail Media & Marketplace Director , Ciaodino
![Giulio Finzi](https://www.iabforum.it/media/jF20f8ayZrirmztSI4xKblQfNdDCpbyqOjQA8fj7HrsfVKLzT7.jpg)
Giulio Finzi
Retail Leader, Intarget
![Leone Fossati](https://www.iabforum.it/media/U7bs5bm0Dbldhq62V7Dg4oGlXiOG2wjBFkkm8ZN2uABbrjHgYX.jpg)
Leone Fossati
Head of Sales CPG and Retail – Italy, LiveRamp
![Flora Leoni](https://www.iabforum.it/media/7dDt0E5r0eVuXc2n085NdzLcTzj4J62Udq6Ogc8sLfrdR11FUj.jpg)
Flora Leoni
Head of Retail Media, Carrefour Links
Moderatori
![Enrico Majer](https://www.iabforum.it/media/SHZvJnd9sdHl4UdwGlovVBRj2PQiV4mvmUV2DmlrP6JPQTQ1Ue.jpg)
Enrico Majer
CEO e Co Founder, Hic Mobile
17:00
Speaker
![Simone Golia](https://www.iabforum.it/media/n2qcqbDyVmtxAMCtCbZKhjBIUGZMy48GVej95pBCPSSHcEuXLO.jpg)
Simone Golia
Digital Marketing Acquisition Expert, Telepass
![Christina Lundari](https://www.iabforum.it/media/3jnf9aD9s9lLa7O2guEp8HesCv3deMRXDDDJmm9cBrhDJPmoSH.jpg)
Christina Lundari
Country Director Italia, Spagna e MENA, OneFootball
![Simone Mangoni](https://www.iabforum.it/media/Vkje0rIsJvBQ1YryBxBRMP4vQOgILpaKgyUyD5cgi2JWzW1jGb.jpg)
Simone Mangoni
Brand Solutions Manager, OneFootball
![Virginia Mazzone](https://www.iabforum.it/media/z3kVdnqETxhBjiBXV6KblpghzJvVVBFlvmUE8LXp0fPkRDszMF.jpg)
Virginia Mazzone
Head of Digital Marketing, NOW
17:45
Speaker
![Isotta Enrici](https://www.iabforum.it/media/rjJ6rP6E1kTzKhqNIqyjbXdtUrreGHa32tKeJK8VtS13giyXnQ.jpg)
Isotta Enrici
Head of Data & Measurement, Google Italy
![Nicola Roviaro](https://www.iabforum.it/media/58I4bgz60HySbKoaPS45t6SfMpcR2uNbUaTqxVTerzUoh7ksjH.jpg)